Yili Xinhuo Contest Ended

Discover the results of the Yili Xinhuo contest


Challenge

Resume of the contest

Refresh Yili Xinhuo Formula Packaging

Design a youthful and easy to use milk powder packaging to convince Chinese boomers to use powder milk!

Your presentation should have 2 visuals landscape oriented (#1 to present your idea, #2 to describe how it works, etc.) and your idea description and answers to the questions.

Read the full brief

Jury's Prize Winners

Selection by Yili

millertim
millertim #1 Prize
millertim 310,390 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#1 Prize of €2,500

The design of dispenser is ingenious and easy-to-use, and the bounce-back spring further simplifies the process.

Yili
2hdesign
2hdesign #2 Prize
2hdesign 544,460 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#2 Prize of €1,500

The square steel bottle is easy to produce, and the wrapping paper highlights Chinese elements. Bar of milk powder can be put into this bottle, and it can even be used as a pen jar after consumed all the milk powder.

Yili
LeylaBako
LeylaBako #3 Prize
LeylaBako 50,740 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Hungary

#3 Prize of €500

This design mimics the fresh milk package, providing consumer with a feeling of freshness.

Yili

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Rewards

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5 Rewards

  • Oleg_Su
  • gregor
  • kashkasiri
  • marcellszoke87
  • Abdiel_Hernan

Yili Xinhuo community

Meet all the creative contributors for the contest

34 Contributors