McCafé Brewed Coffee Naming Contest Ended
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Discover the results of the McCafé Brewed Coffee Naming contest


Challenge

Resume of the contest

Name McCafé’s brewed coffee range in the US

Create a unique & differentiated name for McCafé brewed coffee to help it become a more popular coffee destination in the US.

Names + answers - Please use the Submission Template on the Upload page

Read the full brief

Jury's Prize Winners

Selection by McDonald's

mnikiforova1974
mnikiforova1974 #1 Prize
mnikiforova1974 124,680 Creative Score
  • Creative Writing
  • Label & Package Design
  • Script Writing
Russia

#1 Prize of €1,100 for DS37222_for_C11442

Thank you for your submission! We really liked the colloquial wordplay (i.e. cup of joe/cup of joy), and how it captured our new brand positioning quite simply. Congrats!

McDonald's
Constantino
Constantino #2 Prize
Constantino 130,050 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Philippines

#2 Prize of €800 for DS35212_for_C11442

Thank you so much for this awesome opportunity.

Thank you for your submission! We really liked the use of the Spanish language to elevate the brand - and the words you picked worked well with the product proposition.

McDonald's
msocm97
msocm97 #3 Prize
msocm97 17,840 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Portugal

#3 Prize of €400 for DS36897_for_C11442

Thank you for your submission! We really liked the focus on "premium" with the words you chose.

McDonald's

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8 Rewards

  • bricobruco
  • nuwanlogos
  • joao_faissal
  • Alf_Holm
  • tjjava07
  • guillaumeaudebaud
  • imjoylora
  • workinlee

McCafé Brewed Coffee Naming community

Meet all the creative contributors for the contest

168 Contributors