Break Skin Care Conventions Contest Ended

Surprise and delight Japanese female millennials with an unconventional story, convincing them that with SK-II Genoptics Aura Essence, she will have skin with a radiant, glowing AURA.

€7,000
Contest ended on November 01, 2018
Graphic Design - Creative Writing - Script Writing

As a leading skin care brand in Asia, SK-II has a range of products that give consumers Crystal Clear skin. Their Genoptics Aura Essence is an award-winning product designed to prevent skin dullness and unlock skin that exudes a radiant, glowing AURA. This essence is typically applied just before a moisturizer. Women who use it, love it, and happily pay the premium price for it. They have even nicknamed it the “little light bulb”.

With so many competing skin care brands all talking about radiance and brightening in similar ways, SK-II needs you to stray well away from conventional advertising cues and craft a truly unique, surprising and delightful story about SK-II Genoptics Aura Essence.

Surprise and delight Japanese female millennials with an unconventional story, convincing them that with SK-II Genoptics Aura Essence, she will have skin with a radiant, glowing AURA.