Power-Up in a Cup Contest Ended

Discover the results of the Power-Up in a Cup contest


Challenge

Resume of the contest

Create a compelling storyboard, to convince on-the-go Millennials of the Philippines that Dole’s Fruit Bowls are “Power-Up In a Cup!”.

Tell the story of how Dole’s Fruit Bowls are “Power-Up In a Cup!” for busy Millennials in the Philippines, who see fruit as being a relevant daily snack.

1-page storyboard.

Read the full brief

10 Winners 4 Community's Favorites 79 Contributors 131 Media Accepted 27 Countries 8 Languages
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Dole Dole

A big THANK YOU to Eyeka and to all the contestants who have invested their time and squeezed their brains' creative juices to come up with really interesting entries and ideas! This competition has definitely been a powerful and effective idea starter! It was rather difficult to narrow down the winning entries as there were exciting ideas from most of the boards that we see we can use for Dole Fruit Bowls! We are so excited to proceed to execution as we launch our new variants and bring to our markets' consumers a new option to POWER UP!

Jury's Prize Winners

Selection by Dole

msalomon
msalomon #1 Prize
msalomon 1,193,120 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Spain

#1 Prize of €2,500 for Personal & Fresh Sunshine

We really liked the board's right amount of appeal, branding and communication. The entry has a strong potential to capture audience attention - creatively using color strengthen messaging of what Dole Fruit Bowls can bring in to a person and this being their angle of "power". This entry also supports the positive image of Dole as it uses "sunshine" for symbolism. This entry sparks many creative executions in our minds that can further strengthen the product's benefit and message.

Dole
85thoughts
85thoughts #2 Prize
85thoughts 107,830 Creative Score
  • Creative Writing
  • Script Writing
U.K.

#2 Prize of €1,500 for Stairs

We liked the simplicity and straightforwardness of this entry - captures one's daily life full of challenging tasks that was augmented dose of Dole Fruit Bowls, you are equipped with what the "power" that one needs to go throughout the rest of the day, despite the energy that was put on everything one has accomplished.

Dole
aschmidt
aschmidt #3 Prize
aschmidt 175,990 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Germany

#3 Prize of €500 for DOLE: BEAT OF LIFE

This is a quite creative and interesting entry. We liked how the fruit bowls was used as an icon of sound and depicts a curious beat that entices the subject to get up and grab a bowl. This action in turn, gave the "power" needed for them to continue on their tasks.

Dole
the-inception
the-inception #4 Prize
the-inception 129,360 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#4 Prize of €500 for Kite

The creative link between the relevance of fruit and the energy and power was truly creative. It sparks different ideas of execution that will make the board grab more attention and carry out a stronger message.

Dole
lugossyakos
lugossyakos #5 Prize
lugossyakos 48,680 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Hungary

#5 Prize of €500 for The Best Part Of The Day

Very creative indeed. We liked the idea of creating an iconic sign that may be promising to use that shall arouse curiosity which will potentially build brand awareness and messaging. We also thought of linking the D symbol to a fruit cup held sideways! Now that's what sparking an idea in our mind means!

Dole
gi_leiva
gi_leiva #6 Prize
gi_leiva 423,770 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Script Writing
Argentina

#6 Prize of €500 for Pale Energy

Simple, straightforward and universal. Effectively shows individuals that carry out different lives with one thing in common on that they both use up energy which needs to be replenished at the later part of the day. This is where Dole Fruit Bowls effectively comes in - giving back the "power" they need to carry out their daily lives.

Dole
kdovgun
kdovgun #7 Prize
kdovgun 39,500 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#7 Prize of €250 for "The charge of energy in one bowl" is the perfect snack for every day!

Very creative and realistic! This entry illustrates the reality of our daily challenges and when you come to think of it, can be broken down to mini-boards with all the same message - Dole Fruit Bowls is your perfect "power-up" snack companion for your daily struggles.

Dole
thechulun
thechulun #8 Prize
thechulun 1,108,920 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Creative Writing
Indonesia

#8 Prize of €250 for Mission: Impossible

I loved it's powerful and relevant story - very creative to use the Mission Impossible execution and link Dole Fruit Bowls as the main tool to carry out "impossible" challenges and assignments.

Dole
tavoaxdonis
tavoaxdonis #9 Prize
tavoaxdonis 108,980 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Guatemala

#9 Prize of €250 for Alternate universe

I really appreciated the nice messaging that came with this board as it looks to 10 years and beyond and highlights on what the benefit of fruit can be in the longer run.

Dole
ma-create
ma-create #10 Prize
ma-create 840,370 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Russia

#10 Prize of €250 for elevator

I enjoyed the creative execution of using an elevator to depict clear messaging of power - in times of power out, there is a Dole Fruit Bowl to power one up.

Dole

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Power-Up in a Cup community

Meet all the creative contributors for the contest

79 Contributors