Airheads candy innovation Contest Ended

Discover the results of the Airheads candy innovation contest


Challenge

Resume of the contest

Invent the next Airheads candy for teens and young adults!

Invent a fruity, chewy and playful Airheads candy for teens and young adults!

Presentation with illustrations and text on no more than 2 pages.

Read the full brief

4 Winners 5 Community's Favorites 70 Contributors 106 Media Accepted 33 Countries 8 Languages
6068f9cc0a3048d887b55c0ca87a5a45

Airheads Perfetti van melle

We want to thank you all very much! We were very impressed with the overall quality, thoughtfulness, and value presented by this community. The decision between the top 4 were all just one internal vote different and the difference between #4 and #11 was only a total of 2 votes (lots of ties and the next two levels down). Thus there were a lot of ideas very much in the running. And there were a whole lot of ideas that got votes, and many of them several. All which speaks very highly of the collective ideas submitted. Again, for which we thank you!

Jury's Prize Winners

Selection by Airheads

sharonkdcosta
sharonkdcosta #1 Prize
sharonkdcosta 82,270 Creative Score
  • Illustration
  • Creative Writing
India

#1 Prize of €3,000 for Airheads 'Peelies'

Thanks very much for picking my idea as a winner. I had so much fun thinking of new candy possibilities, that the ideas just kept flowing. I'm really happy to be able to create something new for such a great brand. I do hope you launch Airheads in my country soon. :)

We loved how this integrates the existing candy into something that would be new and interesting. There is a lot of excitement to move this idea forward.

Airheads
thomasgrimer
thomasgrimer #2 Prize
thomasgrimer 619,440 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
U.K.

#2 Prize of €1,500 for Molecules

We loved how unique this idea was. We are not quite sure if it fits with Airheads or not. However, this was one of the most unique ideas presented and thus highly valued.

Airheads
emiliepillon
emiliepillon #3 Prize
emiliepillon 29,040 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Photography
France

#3 Prize of €1,000 for Airhead xtremes rings

We really liked how this integrated "play" into the Airheads Xtreme franchise giving something that is not in market today with something that might be fun for all involved.

Airheads
kadarican
kadarican #4 Prize
kadarican 146,930 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
India

#4 Prize of €500 for XBOMBS

Really happy being one of the winner of Airheads contest. Thanks to Eyeka
and Airheads for choosing my entry as one of the winning entry.

We really liked how complete your idea was in what seemed to be a popular total entry space. There was similarity to other ideas, but yours was the top among this group.

Airheads

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Airheads candy innovation community

Meet all the creative contributors for the contest

70 Contributors