Downy/Lenor: WOW scent moments Contest Ended

Discover the results of the Downy/Lenor: WOW scent moments contest


Resume of the contest

Illustrate WOW scent experiences!

With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better.

Poster with text. 2 pages in PDF

Read the full brief

3 Winners 4 Community's Favorites 32 Contributors 63 Media Accepted 22 Countries 7 Languages

Downy P&g

Jury's Prize Winners

Selection by Downy

theblueoctopus #1 Prize
theblueoctopus 329,420 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography

#1 Prize of €2,000 for Downy Lenor - That ATtention to Detail

I really like that this idea opens up to many possible articulations of perfection, of little subtle things that make a difference. We all try to achieve the best so very universal human motivation.

the-inception #2 Prize
the-inception 129,460 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#2 Prize of €1,000 for Scent to wear

I really like the possibly inconventional take of the idea. and if we were starting to wear and do things that are not supposed to just befor e they smell nice? this is a powerful idea.

ilooli88 #3 Prize
ilooli88 333,730 Creative Score
  • Creative Writing
South Korea

#3 Prize of €500 for Downy sticker

Isn't Love and human contact what we are all after in the end? Downy could be this unique enabler. Life can just be nicer with more harmonious human contacts.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy/Lenor: WOW scent moments community

Meet all the creative contributors for the contest

32 Contributors