Attracting Retailers’ attention in wholesale stores Contest Ended
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Discover the results of the Attracting Retailers’ attention in wholesale stores contest


Challenge

Resume of the contest

Inspire retailers to discover products that are not on their shopping lists while they wait at the counter in wholesale stores.

Create an impactful solution for P&G that will engage retailers in the countries like India to consider buying additional products while they wait at Wholesaler store counters.

A presentation with visuals, text and answers to the questions. Maximum 2 pages in PDF. 

Read the full brief

3 Winners 5 Community's Favorites 47 Contributors 59 Media Accepted 23 Countries 9 Languages
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P&G P&g

Thanks to all of you for participating in this contest and providing us with a range of innovative ideas. This was our first collaboration with Eyeka and we were really impressed with the level of creativity in the community. It was actually a tough job selecting only three winners since we liked so many of the other ideas! Congratulations to the three winners but we value all the entries and would try to recognize some of the other excellent ideas through the platform. Thanks once again for a fantastic output and we look forward to working with you again very soon! :)

Jury's Prize Winners

Selection by P&G

DimGrim
DimGrim #1 Prize
DimGrim 482,180 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Greece

#1 Prize of €2,250 for Spot the Stock

It was a great pleasure working on this brief and I'm looking forward to
more creative challenges by P&G! Thanks for selecting my entry among the winners and congrats to the rest of the creatives for their work!

Congrats! We liked your entry since it is in the right context, engaging and can be used across our brands. We can even develop an AR enabled app for comprehensive functionalities.

P&G
msalomon
msalomon #2 Prize
msalomon 914,790 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
Spain

#2 Prize of €1,000 for Discovered the Uncovered

Congrats! We appreciated your entry because it offers great scope of interaction of the retailers with our brands to drive recall and also opens up exposure to new via gamification.

P&G
thomasgrimer
thomasgrimer #3 Prize
thomasgrimer 374,170 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
U.K.

#3 Prize of €500 for POWER-UP Promotions

Congrats! We thought that you used an excellent insight of mobile charging need of retailers and your solution can be used for various engagement options using the tablet.

P&G

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Attracting Retailers’ attention in wholesale stores community

Meet all the creative contributors for the contest

47 Contributors