Invent a revolutionary haircare product that will be loved by women in 2018!
Hair – it is every woman's best accessory. It shows her beauty, health and style. Did you know that an average woman spends around 10 days a year on doing her hair? That is the time for washing, conditioning and styling to keep her hair healthy and looking good!
With busy lifestyles and changing trends for longer hair styles, women around the world wash their hair less often to save time and embrace new routines and innovative products such as dry shampoo and ‘cowashing’ (conditioner wash only).
At the same time, more and more women like to spend effort and money on alternative beauty rituals and experiences, often adopted from other cultures.
We would like you to think about how these two trends (washing less and beauty rituals) impact haircare, and we would like you to help design new revolutionary haircare products.
Are you up for the challenge?
Create a truly unique haircare product that will be loved by women, tapping into the latest beauty trends.
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