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A New Disruptive Cheese Brand & Experience For Millennials Contest Ended

Discover the results of the A New Disruptive Cheese Brand & Experience For Millennials contest

Challenge

Resume of the contest

Invent a breakthrough cheese brand to delight millennials and offer an alternative cheese experience!

Change the relationship millennials have with cheese! Invent a breakthrough brand to delight millennials and offer an alternative cheese experience!

Presentation with text and visuals – 3 pages max.

Read the full brief

3 Winners 4 Community's Favorites 36 Contributors 43 Media Accepted 21 Countries 6 Languages

Brand is confidential

Thank you very much for your participation in this challenging project, for the time investing. 
See you in the shops in a few years to find which idea has come to reality !

Jury's Prize Winners

Selection by the brand

mariefiorucci
mariefiorucci #1 Prize
mariefiorucci 38,870 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Australia

#1 Prize of €3,000

Great concept with interesting product differenciation through new sensations 
Very much liked by millenials 
Very pretty graphic design & good naming 
Thank you very much !

The brand
M-say
M-say #2 Prize
M-say 101,710 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Netherlands

#2 Prize of €1,500

I wholeheartedly thank the eYeka team for the interesting projects and the opportunity to create for famous brands! You are the BEST :) I look forward to new competitions! Congratulations to all winners!

The idea is very visual and it fits to the target of millenials for which aesthetic is key. 
The long packaging is very nice and make the cheese more premium. 
Although the product is quite simple, we started from your visual and build on this, to create a breakthrough product. 
Interesting naming. Thank you !

The brand
msalomon
msalomon #3 Prize
msalomon 938,380 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Spain

#3 Prize of €500

Interesting concept, fitting the target and renovating the cheese. Thank you

The brand

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

  • CONS Rank 1 CONS 2,020 Creative Score
  • msalomon Rank 2 msalomon 938,380 Creative Score
  • M-say Rank 3 M-say 101,710 Creative Score

Top in Story-telling


A New Disruptive Cheese Brand & Experience For Millennials community

Meet all the creative contributors for the contest

36 Contributors