Discover the results of the A New Disruptive Cheese Brand & Experience For Millennials contest
Challenge
Resume of the contest
Invent a breakthrough cheese brand to delight millennials and offer an alternative cheese experience!
Change the relationship millennials have with cheese! Invent a breakthrough brand to delight millennials and offer an alternative cheese experience!
Presentation with text and visuals – 3 pages max.
Brand is confidential
Thank you very much for your participation in this challenging project, for the time investing.
See you in the shops in a few years to find which idea has come to reality !
Jury's Prize Winners
Selection by the brand

mariefiorucci #1 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €3,000
Great concept with interesting product differenciation through new sensations
Very much liked by millenials
Very pretty graphic design & good naming
Thank you very much !

M-say #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#2 Prize of €1,500
I wholeheartedly thank the eYeka team for the interesting projects and the opportunity to create for famous brands! You are the BEST :) I look forward to new competitions! Congratulations to all winners!
The idea is very visual and it fits to the target of millenials for which aesthetic is key.
The long packaging is very nice and make the cheese more premium.
Although the product is quite simple, we started from your visual and build on this, to create a breakthrough product.
Interesting naming. Thank you !

msalomon #3 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
Interesting concept, fitting the target and renovating the cheese. Thank you
The brandCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 thomasgrimer 968,500 Creative Score
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Rank 2 M-say 76,510 Creative Score
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Rank 3 msalomon 785,930 Creative Score
Top in Originality
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Rank 1 CONS 0 Creative Score
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Rank 2 msalomon 785,930 Creative Score
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Rank 3 M-say 76,510 Creative Score
Top in Story-telling
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Rank 1 M-say 76,510 Creative Score
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Rank 2 msalomon 785,930 Creative Score
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Rank 3 thomasgrimer 968,500 Creative Score