Barilla – Roger Federer “Masters of Pasta” Contest Ended

Discover the results of the Barilla – Roger Federer “Masters of Pasta” contest


Resume of the contest

Buat desain kemasan eksklusif untuk Pasta Barilla Roger Federer

Pancing perhatian para pecinta makanan dengan desain kemasan edisi terbatas yang menceritakan kisah tentang “Masters of Pasta”, untuk menunjukkan bahwa Roger Federer dan Barilla merupakan mitra bersama.

Gunakan templat yang tersedia pada toolkit kreatif.

Read the full brief

3 Winners 64 Contributors 91 Media Accepted 28 Countries 7 Languages


Thanks to all the contestants ! We received really great propositions, it was Amazing to discover how you perceive our brand and how you proposed to elevate the common values we share with our new testimonial. 
We hope you enjoyed working on it, as much as we enjoy nourishing our partnership with Federer.

Jury's Prize Winners

Selection by BARILLA

Abdiel_Hernan #1 Prize
Abdiel_Hernan 454,300 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design

#1 Prize of €3,000

We truly liked how you leverage the mastery value that share both Barilla and Federer with the designed illustration of Federer (perfection, exactness, work hard), and the abstract representation of a pasta dish, eg: pesto and basil (perfect pasta for a perfect dish). 
You maintained simplicity and premiumness with good selection of tone and colors, and by avoiding blue background, mainstream code for us.

The execution is Arty, like a masterpiece. Good choice since art is part of the brand / company.

On top of this, we appreciated the idea of saga/serie with several illustrations presented.

Samira-Rafi #2 Prize
Samira-Rafi 1,424,430 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#2 Prize of €1,500

I really enjoyed the brief, I feel honored and excited to receive the news that I won the second place!
I also enjoyed working for 2 champions : Barilla & Roger :)
Wonderful experience and grateful to Eyeka for hosting the contests.
Thank you!

We liked the concept of perfection that you put at the core, both by encapsulating the value at the core of the Manifesto, and at the core of the tennisman shape : perfection for Federer, and perfect feeding too.

Md3 #3 Prize
Md3 20,020 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing

#3 Prize of €500

we liked the concept of becoming a master, starting from or ending by (depending how you read it) the n°1 position you put at the core.

We appreciated also the manifesto selection you wrote around n°1 and give you the right rules to reach it.


Barilla – Roger Federer “Masters of Pasta” community

Meet all the creative contributors for the contest

64 Contributors