Lay’s packaging – make life flavorful Contest Ended
#PackInnovation

Discover the results of the Упаковка чипсов Lay’s — жизнь, полная вкусов contest


Challenge

Resume of the contest

Наполните жизнь новыми вкусами с чипсами Lay’s!

Придумайте веселый, забавный и беспрецедентный дизайн лимитированной упаковки, с помощью которого чипсы Lay’s наполнят жизнь новыми вкусами.

Две страницы с иллюстрациями, текстом описания и ответами на вопросы с использованием шаблона.

Read the full brief

3 Winners 4 Community's Favorites 96 Contributors 137 Media Accepted 33 Countries 9 Languages
23f889703b0501317e980a1e24287e51

Lay's Pepsico

Thanks for participating!

Jury's Prize Winners

Selection by Lay's

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 455,280 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €3,000

I really enjoyed the brief, I feel honored and excited to receive the news that I won the 1st place! Wonderful experience and grateful to Lays and Eyeka for hosting the contest. 

Team loved the possibility of using thermal inks to create this illusion. This is something that if done correctly can be easily shared via social channels.

Lay's
CONS
CONS #2 Prize
CONS 2,020 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Ireland

#2 Prize of €1,500

This is a very interesting engagement idea, and allows us to create a deep experience with consumers. Great job!

Lay's
azoulayraphael3
azoulayraphael3 #3 Prize
azoulayraphael3 4,030 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Label & Package Design
France

#3 Prize of €500

I would like to thank the brand for this prize.
The subject was very fun, and I really appreciate to work on it.
Thank you again, and see you soon on Eyeka!

This is something that is unique and potentially easy to execute.

Lay's

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Упаковка чипсов Lay’s — жизнь, полная вкусов community

Meet all the creative contributors for the contest

96 Contributors