Results | Lay’s packaging – make life flavorful – Make life flavorful with Lay’s chips!

Discover the results of the Упаковка чипсов Lay’s — жизнь, полная вкусов contest

Challenge

Resume of the contest

Наполните жизнь новыми вкусами с чипсами Lay’s!

Придумайте веселый, забавный и беспрецедентный дизайн лимитированной упаковки, с помощью которого чипсы Lay’s наполнят жизнь новыми вкусами.

Две страницы с иллюстрациями, текстом описания и ответами на вопросы с использованием шаблона.

Read the full brief

3 Winners 4 Community's Favorites 96 Contributors 137 Media Accepted 33 Countries 9 Languages

Lay's Pepsico

Thanks for participating!

Jury's Prize Winners

Selection by Lay's

Samira-Rafi #1 Prize

Samira-Rafi 455,280 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Morocco

#1 Prize of €3,000

I really enjoyed the brief, I feel honored and excited to receive the news that I won the 1st place! Wonderful experience and grateful to Lays and Eyeka for hosting the contest.

Team loved the possibility of using thermal inks to create this illusion. This is something that if done correctly can be easily shared via social channels.

Lay's

CONS #2 Prize

CONS 2,020 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Ireland

#2 Prize of €1,500

This is a very interesting engagement idea, and allows us to create a deep experience with consumers. Great job!

Lay's

azoulayraphael3 #3 Prize

azoulayraphael3 4,030 Creative Score

Graphic Design
Illustration
Animation
Label & Package Design

France

#3 Prize of €500

I would like to thank the brand for this prize.
The subject was very fun, and I really appreciate to work on it.
Thank you again, and see you soon on Eyeka!

This is something that is unique and potentially easy to execute.

Lay's