Lay’s packaging – make life flavorful Contest Ended
#PackInnovation

Discover the results of the Lay’s packaging – make life flavorful contest


Challenge

Resume of the contest

Make life flavorful with Lay’s chips!

Come up with a lighthearted, fun and newsworthy packaging to help Lay’s make life flavorful.

2 pages with illustrations, text and answers to questions using the template

Read the full brief

3 Winners 4 Community's Favorites 96 Contributors 137 Media Accepted 35 Countries 9 Languages
23f889703b0501317e980a1e24287e51

Lay's Pepsico

Thanks for participating!

Jury's Prize Winners

Selection by Lay's

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 2,964,210 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €3,000 for Catch the fire !

I really enjoyed the brief, I feel honored and excited to receive the news that I won the 1st place! Wonderful experience and grateful to Lays and Eyeka for hosting the contest. 

Team loved the possibility of using thermal inks to create this illusion. This is something that if done correctly can be easily shared via social channels.

Lay's
CONS
CONS #2 Prize
CONS 342,520 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Ireland

#2 Prize of €1,500 for Taste Stations

This is a very interesting engagement idea, and allows us to create a deep experience with consumers. Great job!

Lay's
azoulayraphael3
azoulayraphael3 #3 Prize
azoulayraphael3 107,420 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Label & Package Design
France

#3 Prize of €500 for Lay's - World Flavors

I would like to thank the brand for this prize.
The subject was very fun, and I really appreciate to work on it.
Thank you again, and see you soon on Eyeka!

This is something that is unique and potentially easy to execute.

Lay's

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Lay’s packaging – make life flavorful community

Meet all the creative contributors for the contest

96 Contributors