Bold packaging for a big Doritos buzz Contest Ended
#PackInnovation

Discover the results of the Bold packaging for a big Doritos buzz contest


Challenge

Resume of the contest

Create a special edition of the Doritos packaging and create a buzz!

Create a new and totally newsworthy limited-edition packaging concept for Doritos.

2 pages with illustrations, text and answers to questions using the template. (PDF only)

Read the full brief

3 Winners 5 Community's Favorites 91 Contributors 128 Media Accepted 36 Countries 7 Languages
59ae540fb98c4f62aaddafa2b566e635

Doritos Pepsico

Thank you everyone for participating!

Jury's Prize Winners

Selection by Doritos

volodymyr_moskalets
volodymyr_moskalets #1 Prize
volodymyr_moskalets 426,200 Creative Score
  • Creative Writing
  • Photography
  • Script Writing
Ukraine

#1 Prize of €3,000 for Doritos fire

The team loved the ingenuity of 1) combining chips and a spray into one pack, and 2) the notion that the extinguisher could "put out" the spice on a Doritos chip. Very creative and would drive buzz.

Doritos
Bogdan_Novakovic
Bogdan_Novakovic #2 Prize
Bogdan_Novakovic 167,980 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Serbia

#2 Prize of €1,500 for Dorito Coin

This ideas has a lot of engagement for the consumer and is something that speaks to a current trend. Well done!

Doritos
m_borovaya
m_borovaya #3 Prize
m_borovaya 1,678,610 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#3 Prize of €500 for Doritos - Courage in Simplicity

Doritos is all about being purposeful. The pack would stand out on shelf, and the message is very powerful.

Doritos

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Bold packaging for a big Doritos buzz community

Meet all the creative contributors for the contest

91 Contributors