Discover the results of the BIC Stationery – A French icon contest
Challenge
Resume of the contest
BIC Stationery – Tell us what it means to be a French brand through poster and activation idea
Through a poster and activation idea, excite young high school students about BIC by highlighting and celebrating it being a quality French brand.
1 page poster and 2 pages for activation – 3 pages max

BIC Bic
Thank you for the overwhelming response for BIC Stationery - A French icon contest! It was very challenging to shortlist and select the final winners as the batch of entries we have received are one of the most creative, unique and engaging ideas we have seen for a Stationery product.
We will definitely come up with new contest for you as this community can deliver fresh, relevant and strong ideas!
Jury's Prize Winners
Selection by BIC

phartye_89 #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#1 Prize of €3,000
I never knew a birthday gift is still coming my way any time soon... Thank you eYeka and thank you BIC for this incredible prize.
Sincerely, This is indeed a wonderful experience.
Congratulations! Your entry for the BIC Stationery - A French Icon contest has been selected as the 1st place winner! Your smart idea is simple, outstanding and memorable. It has been a source of inspiration for the team in BIC to come up with fun activities that we will offer to the consumers as well as ideas of eye-catching displays that we will execute in the stores. Continue the creativity, you will go a long way!!!
BIC
Anglo_Giulia #2 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#2 Prize of €1,500
Congratulations! Your entry for the BIC Stationery - A French Icon contest has been selected as the 2nd place winner! The tagline is very strong and there is a lot of potential that can be explored in the activation idea.
BIC
jamesdesign #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
Really pleased to have won on a contest for such a worldwide recognised brand
Congratulations! Your entry for the BIC Stationery - A French Icon contest has been selected as the 3rd place winner! We especially like the simplicity of the creative...the use of BIC products to form a French flag is very smart!
BICAdditional Prize category

oneneno Additional winner
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
Additional winner
Although your entry has not been included in the official set of winners, it is with great pleasure to inform you that we are interested to reward your idea. The stamp concept is very smart and we see this is a strong overarching communication asset across BIC products (not just Stationery).
Congratulations!
BIC
thechulun Additional winner
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
Additional winner
Although your entry has not been included in the official set of winners, it is with great pleasure to inform you that we are interested to reward your idea. Your concept and your activation has the potential to be a subset of our overall campaign. We especially like how you communicated the usage of the 4 Color pen in a fun and relevant manner.
Congratulations!
BICCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
-
Rank 1 hunty 320,320 Creative Score
-
Rank 2 Vohary_Soa 10 Creative Score
-
Rank 3 thechulun 711,560 Creative Score
Top in Originality
-
Rank 1 hunty 320,320 Creative Score
-
Rank 2 Vohary_Soa 10 Creative Score
-
Rank 3 thechulun 711,560 Creative Score
Top in Story-telling
-
Rank 1 hunty 320,320 Creative Score
-
Rank 2 thechulun 711,560 Creative Score
-
Rank 3 Anglo_Giulia 39,840 Creative Score