Results | Coca-Cola Company: Direct to consumers – Connect the Coca-Cola Company to its consumers in 2025

Discover the results of the Coca-Cola Company: Direct to consumers contest

Challenge

Resume of the contest

Connect the Coca-Cola Company to its consumers in 2025

Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.

A presentation of 4 pages with illustration and text.

Read the full brief

3 Winners 5 Community's Favorites 72 Contributors 90 Media Accepted 36 Countries 9 Languages

Coca-Cola Coca-cola

Thank you for your great ideas, you truly inspired us!

Jury's Prize Winners

Selection by Coca-Cola

jamesdesign #1 Prize

jamesdesign 690,940 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

U.K.

#1 Prize of €3,500

I truly loved your idea because you present a complete positive cycle, from gathering the consumer data, to understand the habits and needs and deliver a solution for them that also helps us better plan our demand and fullfillment options.

Coca-Cola

Sonatine #2 Prize

Sonatine 390 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Czech Republic

#2 Prize of €1,500

This is a very good idea to build loyalty and interact with our consumers in an engaging way , this will enable us to go further the transaction and build brand love.

Coca-Cola

rizkihariz #3 Prize

rizkihariz 16,270 Creative Score

Graphic Design
Illustration
Label & Package Design

Indonesia

#3 Prize of €1,000

I really liked your idea because it enables us to give availability with a touch of personalization and helps us gather consumer data in a creative way.

Coca-Cola