Coca-Cola Company: Direct to consumers Contest Ended

Discover the results of the Coca-Cola Company: Direct to consumers contest


Challenge

Resume of the contest

Connect the Coca-Cola Company to its consumers in 2025

Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.

A presentation of 4 pages with illustration and text.

Read the full brief

3 Winners 5 Community's Favorites 72 Contributors 90 Media Accepted 36 Countries 9 Languages
42da83aea3c24673ad0c5cda67ed773c

Coca-Cola Coca-cola

Thank you for your great ideas, you truly inspired us!

Jury's Prize Winners

Selection by Coca-Cola

jamesdesign
jamesdesign #1 Prize
jamesdesign 1,039,270 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#1 Prize of €3,500 for APP TRACK

I truly loved your idea because you present a complete positive cycle, from gathering the consumer data, to understand the habits and needs and deliver a solution for them that also helps us better plan our demand and fullfillment options.

Coca-Cola
Sonatine
Sonatine #2 Prize
Sonatine 71,900 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Czech Republic

#2 Prize of €1,500 for Coca Cola Cryptocurrency

This is a very good idea to build loyalty and interact with our consumers in an engaging way , this will enable us to go further the transaction and build brand love.

Coca-Cola
rizkihariz
rizkihariz #3 Prize
rizkihariz 42,550 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Indonesia

#3 Prize of €1,000 for PiCola

I really liked your idea because it enables us to give availability with a touch of personalization and helps us gather consumer data in a creative way.

Coca-Cola

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Coca-Cola Company: Direct to consumers community

Meet all the creative contributors for the contest

72 Contributors