Wrangler Innovation Contest Ended

Discover the results of the Wrangler Innovation contest


Challenge

Resume of the contest

Write the next chapter for Wrangler!

Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler.

PDF with visuals and texts (3 pages max) 1st page: idea summary with visuals and texts 2nd page: answers to the questions 3rd page if needed: more details

Read the full brief

3 Winners 6 Community's Favorites 61 Contributors 101 Media Accepted 30 Countries 7 Languages
80250f3f247e4eff92b6c939e09754b8

Wrangler Vf corporation

THANK YOU SO MUCH for participating! All your ideas collectively helped the brand team to imagine how the jeans of the future can look like. It was amazing to see all the creativity and passion behind your ideas!

 

Jury's Prize Winners

Selection by Wrangler

argentum8
argentum8 #1 Prize
argentum8 1,196,010 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#1 Prize of €3,000 for 50 states - 50 checkered shirts

Many thanks to Wrangler for the prize!
This is very unexpected, exciting, and this is very important for me.
I also thank Eyeka for the chance to show my ability in the profession, about which I dreamed.

Congratulations! You really got the essence of what the Crafted space is about. The idea fits very well with the brand essence and I believe we can execute it rapidly!

 
Wrangler
argentum8
argentum8 #2 Prize
argentum8 1,196,010 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#2 Prize of €1,500 for Wrangler sculptured jeans

I thank Wrangler and Eyeka!

Once again, I was very passionate about this contest and the task, and it's so cool when the fantastic ideas in your head resonate with other people.

Congratulations! We really like this idea because it puts the human body function at the center of the design. Today, jeans are designed in a very simplistic way and your idea took us to a much more exciting territory to explore.

 
Wrangler
rockpaper1234
rockpaper1234 #3 Prize
rockpaper1234 120,900 Creative Score
  • Creative Writing
France

#3 Prize of €500 for The Wrangler Within

Congratulations. This idea captured the essence of the Crafted movement and inspired us to think about other careful details that we could add to our lines in the future.

 
Wrangler

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Wrangler Innovation community

Meet all the creative contributors for the contest

61 Contributors