Results | Wrangler Innovation – Write the next chapter for Wrangler!

Discover the results of the Wrangler Innovation contest

Challenge

Resume of the contest

Write the next chapter for Wrangler!

Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler.

PDF with visuals and texts (3 pages max) 1st page: idea summary with visuals and texts 2nd page: answers to the questions 3rd page if needed: more details

Read the full brief

3 Winners 6 Community's Favorites 61 Contributors 101 Media Accepted 30 Countries 7 Languages

Wrangler Vf corporation

THANK YOU SO MUCH for participating! All your ideas collectively helped the brand team to imagine how the jeans of the future can look like. It was amazing to see all the creativity and passion behind your ideas!

Jury's Prize Winners

Selection by Wrangler

argentum8 #1 Prize

argentum8 1,111,530 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#1 Prize of €3,000 for 50 states - 50 checkered shirts

Many thanks to Wrangler for the prize!
This is very unexpected, exciting, and this is very important for me.
I also thank Eyeka for the chance to show my ability in the profession, about which I dreamed.

Congratulations! You really got the essence of what the Crafted space is about. The idea fits very well with the brand essence and I believe we can execute it rapidly!

Wrangler

argentum8 #2 Prize

argentum8 1,111,530 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#2 Prize of €1,500 for Wrangler sculptured jeans

I thank Wrangler and Eyeka!

Once again, I was very passionate about this contest and the task, and it's so cool when the fantastic ideas in your head resonate with other people.

Congratulations! We really like this idea because it puts the human body function at the center of the design. Today, jeans are designed in a very simplistic way and your idea took us to a much more exciting territory to explore.

Wrangler

rockpaper1234 #3 Prize

rockpaper1234 120,900 Creative Score

Creative Writing

France

#3 Prize of €500 for The Wrangler Within

Congratulations. This idea captured the essence of the Crafted movement and inspired us to think about other careful details that we could add to our lines in the future.

Wrangler