Results | Nexxus Packaging Redesign – Design a unique packaging for Nexxus shampoo and conditioner.

Discover the results of the Nexxus Packaging Redesign contest

Challenge

Resume of the contest

Design a unique packaging for Nexxus shampoo and conditioner.

Redesign the packaging of Nexxus hair care shampoo and conditioner to add value to the product experience and bring to life the brand’s proposition.

2-page PDF

Read the full brief

3 Winners 5 Community's Favorites 59 Contributors 65 Media Accepted 31 Countries 7 Languages

Nexxus Unilever

Thank you for participating in the Nexxus Packaging Redesign Contest! All of the entries had some really interesting design elements, and we look forward to considering these for our next redesign.

Jury's Prize Winners

Selection by Nexxus

Bogdan_Novakovic #1 Prize

Bogdan_Novakovic 203,890 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Serbia

#1 Prize of €2,000

Thank you for your submission! I quite loved the accordion-like shape which makes it easier to squeeze the bottle, as this is a major improvement when compared to current. I also liked that you inverted the bottle to put the cap on the bottom, but you were still able to maintain the iconic Nexxus bottle shape with its sleek curves. Great design!

Nexxus

NelsonCarvalho58 #2 Prize

NelsonCarvalho58 220,480 Creative Score

Graphic Design
Creative Writing
Label & Package Design
Script Writing

Brazil

#2 Prize of €1,000

Thank you for your submission! I very much liked the shape of the bottle and how it could mimic both the shape of a leaf as well as the flow of hair. It is a unique and eye-catching bottle that could be easily identified and differentiated vs competitors. I also liked the easy open lid system. Great design!

Nexxus