Reinvent feminine intimate care Contest Ended

Help women achieve perfect daily intimate care by designing a new range of daily protectors and wet wipes!

€5,000
Contest ended on September 17, 2017
Creative Writing - Label & Package Design

For some women, intimate care has a specific and regular hygiene and cosmetic routine. Some products they use for intimate care are as essential as their favorite lipstick or as their cell phone. More and more women take care of their intimate area daily because it makes them feel good, fresh and clean all day, just like after a shower.

The general image is that the usage of liners and wet wipes for the V zone is not very sexy or attractive! Many women do not see the real need of using the daily protectors and the wet wipes every day. They do not see how relevant they can be to them and they do not find it very attractive!

Can you help by proposing why daily protectors are absolutely indispensable and relevant for daily intimate care and how you would reflect this in the product design, also making them super attractive? What complementary benefit can wet wipes offer and what would their design look like?

Format: PDF with design of the products and text (answers to mandatory questions) - 4 pages max