Discover the results of the Reinvent feminine intimate care contest
Challenge
Resume of the contest
Help women achieve perfect daily intimate care by designing a new range of daily protectors and wet wipes!
Reinvent the daily protectors and the wet wipes so that they become indispensable parts of young women’s daily personal routine.
PDF with 2 products designs and texts for products explanations and recommendations + answers to mandatory questions - 4 pages max Page 1: daily protector design + explanations Page 2: wet wipes design + explanations Page 3: further designs/explanations Page 4: detailed answers to the mandatory questions
Brand is confidential
Thanks to everyone for participating, we were very inspired by all of you.
We believe that one of the best things about innovation is that great ideas can come from anywhere & anyone.
So thank you all for helping us creating solutions to improve women intimate care!
Jury's Prize Winners
Selection by the brand
gaelle45 #1 Prize
#1 Prize of €3,000
We really like the completely different way to use & package the product. Very disruptive!
This solution inspire us to find ways to differentiate period care from intimate care world.
ghougam #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Label & Package Design
- Photography
#2 Prize of €1,500
Women do not want their daily protectors to be seen by their partners,so... we loved the idea of invisible protection.
We also consider interesting the idea of flushability & complementary accessory.
M-say #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#3 Prize of €500
We like the proposed benefits as an innovative way to include women skin care routines into intimate care world.
Also, the visual cues design inspire us to think beyond reinforcing absorption or hygine.