Reinvent feminine intimate care Contest Ended

Discover the results of the Reinvent feminine intimate care contest


Resume of the contest

Help women achieve perfect daily intimate care by designing a new range of daily protectors and wet wipes!

Reinvent the daily protectors and the wet wipes so that they become indispensable parts of young women’s daily personal routine.

PDF with 2 products designs and texts for products explanations and recommendations + answers to mandatory questions - 4 pages max Page 1: daily protector design + explanations Page 2: wet wipes design + explanations Page 3: further designs/explanations Page 4: detailed answers to the mandatory questions

Read the full brief

3 Winners 47 Contributors 63 Media Accepted 26 Countries 8 Languages

Brand is confidential

Thanks to everyone for participating, we were very inspired by all of you.

We believe that one of the best things about innovation is that great ideas can come from anywhere & anyone.

So thank you all for helping us creating solutions to improve women intimate care!

Jury's Prize Winners

Selection by the brand

gaelle45 #1 Prize
gaelle45 10,570 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Label & Package Design

#1 Prize of €3,000

We really like the completely different way to use & package the product. Very disruptive! 

This solution inspire us to find ways to differentiate period care from intimate care world.

The brand
ghougam #2 Prize
ghougam 0 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Label & Package Design
  • Photography

#2 Prize of €1,500

Women do not want their daily protectors to be seen by their partners,so... we loved the idea of invisible protection.

We also consider interesting the idea of flushability & complementary accessory.

The brand
M-say #3 Prize
M-say 76,500 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography

#3 Prize of €500

We like the proposed benefits as an innovative way to include women skin care routines into intimate care world. 

Also, the visual cues design inspire us to think beyond reinforcing absorption or hygine.

The brand

Reinvent feminine intimate care community

Meet all the creative contributors for the contest

47 Contributors