Tide: whiteness redefined Contest Ended

Discover the results of the Tide: whiteness redefined contest


Challenge

Resume of the contest

Make bright white laundry meaningful & interesting again

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.

A poster with a tagline, including an explanation of the idea.

Read the full brief

3 Winners 4 Community's Favorites 80 Contributors 130 Media Accepted 36 Countries 9 Languages
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Tide P&g

Thanks everyone for your participation! There were many interesting and insightful submissions and we enjoyed reviewing all of them.

 

Jury's Prize Winners

Selection by Tide

oneneno
oneneno #1 Prize
oneneno 79,540 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Jordan

#1 Prize of €3,000 for Clean means whiter than natural

Thanks for participating! We really liked the reframing of a white that is whiter than nature. This was truly a new way of looking at whiteness that we did not get from any other submissions.

 
Tide
Samira-Rafi
Samira-Rafi #2 Prize
Samira-Rafi 3,256,170 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#2 Prize of €1,500 for As new !

Thanks for participating! The visual idea of being so clean and white that the shirt is old, but would never realize it is interesting and directly linked to the category. Well done!

 
Tide
ggmcc1108
ggmcc1108 #3 Prize
ggmcc1108 210,980 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Hong Kong

#3 Prize of €500 for Tide’s alarm

Thanks for participating. We really liked two things about this submission. First -- Tide to the Rescue with the very nice visualization of the Tide logo on the alarm bell. Second -- the "uh-oh" moment when dirt happens and strong positioning of the brand to be the hero.

 
Tide

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Tide: whiteness redefined community

Meet all the creative contributors for the contest

80 Contributors