Results | NESTLÉ: Chocolate & sweets gifting – Re-fresh NESTLÉ chocolates into gifts worth craving

Discover the results of the NESTLÉ: Chocolate & sweets gifting contest

Challenge

Resume of the contest

Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max.

Read the full brief

5 Winners 7 Community's Favorites 69 Contributors 103 Media Accepted 30 Countries 8 Languages

Nestle Confectionary Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future.
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Jury's Prize Winners

Selection by Nestle Confectionary

ludmila_lak #1 Prize

ludmila_lak 95,570 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#1 Prize of €3,500

Nos encantó la idea de que alguien podría interactuar y divertirse con este paquete y buscará construir esta idea con algunas de las marcas de nuestros niños como Smarties & Milkybar como regalos especiales para Navidad y las otras temporadas.

Nestle Confectionary

jamesdesign #2 Prize

jamesdesign 1,887,190 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

U.K.

#2 Prize of €2,000

Nos encantó la naturaleza táctil de este paquete y el hecho de que presentó una cuenta atrás en una forma diferente. Así que realmente nos ha hecho pensar en cómo podríamos usar la forma para hacer nuestros calendarios de formas mucho más interesantes en el futuro.

Nestle Confectionary

mhfrois #3 Prize

mhfrois 1,227,460 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

Brazil

#3 Prize of €1,000

Pensamos que la idea de usar emoticonos en un producto para permitir que la gente enviara un pequeño mensaje a un ser querido es muy buena. La forma nos hizo pensar en Smarties, así que estamos buscando cómo podríamos construir esta idea para Smarties.

Nestle Confectionary

newers11 #4 Prize

newers11 14,520 Creative Score

Graphic Design
Label & Package Design
Photography

Switzerland

#4 Prize of €500

Pensamos que esta idea de un regalo personalizado y simple pero intrigante es muy atractiva por lo que estaremos buscando en cómo esto podría encajar con nuestra marca de Quality Street.

Nestle Confectionary

oneneno #5 Prize

oneneno 208,470 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography

Jordan

#5 Prize of €500

A menudo pensamos que tal vez deberíamos poner una gama de nuestros productos juntos en el tiempo de Pascua - para que todos tuvieran algo que les gustaba compartir. Esta idea de cesta sería una manera encantadora de presentar ese cesto de Pascua.

Nestle Confectionary