Results | NESTLÉ: Chocolate & sweets gifting – Re-fresh NESTLÉ chocolates into gifts worth craving

Discover the results of the NESTLÉ: Chocolate & sweets gifting contest

Challenge

Resume of the contest

Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max.

Read the full brief

5 Winners 7 Community's Favorites 69 Contributors 103 Media Accepted 30 Countries 8 Languages

Nestle Confectionary Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future.
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Jury's Prize Winners

Selection by Nestle Confectionary

ludmila_lak #1 Prize

ludmila_lak 55,840 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#1 Prize of €3,500

For me was very pleased and really intresting participation in this contest!
And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

Nestle Confectionary

jamesdesign #2 Prize

jamesdesign 1,606,910 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

U.K.

#2 Prize of €2,000

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

Nestle Confectionary

mhfrois #3 Prize

mhfrois 1,327,490 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

Brazil

#3 Prize of €1,000

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

Nestle Confectionary

newers11 #4 Prize

newers11 2,010 Creative Score

Graphic Design
Label & Package Design
Photography

U.K.

#4 Prize of €500

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

Nestle Confectionary

oneneno #5 Prize

oneneno 125,080 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography

Jordan

#5 Prize of €500

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

Nestle Confectionary