Discover the results of the NESTLÉ: Chocolate & sweets gifting contest
Challenge
Resume of the contest
Re-fresh NESTLÉ chocolates into gifts worth craving
Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.
A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max.

Nestle Confectionary Nestle
We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future.
So we really appreciate all the time and effort that you took to bring your ideas to life for us.
Jury's Prize Winners
Selection by Nestle Confectionary

ludmila_lak #1 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €3,500
For me was very pleased and really intresting participation in this contest!
And I'm very glad that my idea liked! Thanks Nestle and Eyeka!
WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

jamesdesign #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €2,000
I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!
We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

mhfrois #3 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Script Writing
#3 Prize of €1,000
I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!
We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

newers11 #4 Prize
#4 Prize of €500
We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

oneneno #5 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
#5 Prize of €500
We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 ma-create 83,230 Creative Score
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Rank 2 M-say 76,510 Creative Score
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Rank 3 smichaudminard 5,040 Creative Score
Top in Originality
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Rank 1 ma-create 83,230 Creative Score
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Rank 2 msalomon 785,930 Creative Score
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Rank 3 Shuyskaya 0 Creative Score
Top in Story-telling
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Rank 1 ma-create 83,230 Creative Score
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Rank 2 appletanea 0 Creative Score
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Rank 3 MUZI 50 Creative Score