Downy & ARIEL – Perfect combination for your laundry Contest Ended

Discover the results of the Downy & ARIEL – Perfect combination for your laundry contest


Resume of the contest

Convince people that Downy and ARIEL are the perfect match and should be part of their laundry routine.

In an original and powerful poster and in store visual, convince women that ARIEL and Downy’s concentrated laundry products are the perfect match.

A poster with a tagline + answers to the questions – 2 pages max

Read the full brief

3 Winners 3 Community's Favorites 65 Contributors 98 Media Accepted 30 Countries 8 Languages

We loved all your ideas and creativity, this work helped us to open our eyes on how to step up on our brands communication and campaign ideas. Every piece was revised and it was really difficult to select the winners as there were a lot of great entries. Thanks to everyone and congratulations for your work and originality.

Jury's Prize Winners

Selection by the brand

oceanomare #1 Prize
oceanomare 787,330 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing

#1 Prize of €3,000

We loved the creativity of matching two brands behind a puzzle and still respecting each brand moment and equity. This is the concept we were looking for Ariel + Downy as perfect match.

Well Done and great work, congratulations for this project

The brand
ravenstudio #2 Prize
ravenstudio 130,270 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Czech Republic

#2 Prize of €1,500

Great work on the concept, we loved the Idea of little heroes for great adventures. This Piece of communication has lots of originality and opened our eyes to see the brand in a different world.

Congratulations on your creativity

The brand
MagicCreatives #3 Prize
MagicCreatives 34,800 Creative Score
  • Graphic Design
  • Illustration
  • Script Writing

#3 Prize of €500

Congratulations on your work, we loved how you respected both brand equities behind a concept, this is a hard thing to do so we are glad to see this piece of communication. The concept of Ying & Yang is so original and connects with our brands.

Thanks a lot for your creativity, congratulations!

The brand

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy & ARIEL – Perfect combination for your laundry community

Meet all the creative contributors for the contest

65 Contributors