Olay - Start Today Contest Ended

Discover the results of the Olay - Start Today contest


Challenge

Resume of the contest

Convince young women to try OLAY through an engaging social media post!

In an original and engaging 6’’ GIF, cinemagraph, or poster social post, convince young women that the Olay SPF range is made for them, and they should try one today.

6’’ bumper GIF, cinemagraph, or poster (with your cinemagraph effect recommendation) and a 140-character or less text. The GIFs and cinemagraphs should be saved as .gif.

Read the full brief

5 Winners 59 Contributors 96 Media Accepted 25 Countries 9 Languages

All,

We want to thank you for your entries and participation in the Olay contest. We were overwhelmed with how many creative ideas we received and appreciate the community for engaging with the brand in a new unique way. I'm sure we will be back in the future and encourage you to participate so together we can bring amazingly creative ideas to life!

Team Olay

Jury's Prize Winners

Selection by the brand

dodgelee
dodgelee #1 Prize
dodgelee 43,350 Creative Score
  • Video
  • Animation
China

#1 Prize of €6,000 for you need Olay everywhere

Appreciate the entry! It did a great job of making Olay a lifestyle product that you always need with you and the creative execution was excellent and on brief.

The brand
Anarium
Anarium #2 Prize
Anarium 110,770 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
U.K.

#2 Prize of €3,000 for Embrace the Sun #StartToday

This idea was extremely clever and relevant to the millennial consumer. Thank you for your creativity and entry into the contest!

The brand
oceanomare
oceanomare #3 Prize
oceanomare 982,340 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#3 Prize of €1,000 for Weather

Branding in this product was front and center which we loved! There was just enough movement to keep people interested without being distracting from the messaging. Thank you so much!

The brand

Additional Prize category

Nicole_Machado
Nicole_Machado Additional winner
Nicole_Machado 70,940 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
U.K.

Additional winner for Beauty Insured

Super creative and out of the box idea to "insure" your skin. Thank you for your submission!

 
The brand
chikirin
chikirin Additional winner
chikirin 64,300 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Photography
  • Script Writing
Philippines

Additional winner for Start young. Stay young.

Loved this idea and appreciate the submission.

 
The brand

Olay - Start Today community

Meet all the creative contributors for the contest

59 Contributors