Results | NESTLÉ: social snacking moments – Inspire bonding moments over sweet snacks

Discover the results of the NESTLÉ: social snacking moments contest

Challenge

Resume of the contest

Inspire bonding moments over sweet snacks

Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.

A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.

Read the full brief

5 Winners 5 Community's Favorites 54 Contributors 77 Media Accepted 24 Countries 8 Languages

Nestle Confectionary Nestle

Thanks for all your entries to help people get even more enjoyment out of there shared treating moments. Hope to see some of the winners ideas come to life in store soon.

Jury's Prize Winners

Selection by Nestle Confectionary

MarcoAFerraresso #1 Prize

MarcoAFerraresso 229,200 Creative Score

Graphic Design
Video
Illustration
Label & Package Design
Photography

Brazil

#1 Prize of €3,500 for Aero Bubbles Wheel

The way the idea enhances the eating experience both functionally through a bowl sharing format and emotionally by creating game play and talkability without being over complex and unfeasible to make.

Nestle Confectionary

Charz #2 Prize

Charz 127,610 Creative Score

Graphic Design
Illustration
Animation
Label & Package Design
Photography

U.K.

#2 Prize of €2,000 for Bittersweet

The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.

Nestle Confectionary

gaiariva #3 Prize

gaiariva 574,680 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Italy

#3 Prize of €1,000 for The Social Bowl

The way the idea enhances the eating experience functionally by creating a bowl but can also be adapted to add some theatre to the moment with a shape that links to festive occasions.

Nestle Confectionary

Acel #4 Prize

Acel 208,720 Creative Score

Illustration
Creative Writing

Sweden

#4 Prize of €500 for KitKat360°

The long term thinking of how digital technology could bring to life a shared and unique experience to add value to the moment of sharing a treat.

Nestle Confectionary

MarcoAFerraresso #5 Prize

MarcoAFerraresso 229,200 Creative Score

Graphic Design
Video
Illustration
Label & Package Design
Photography

Brazil

#5 Prize of €500 for Mix flavors creates connections

A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.

Nestle Confectionary