NESTLÉ: social snacking moments Contest Ended

Discover the results of the NESTLÉ: social snacking moments contest


Challenge

Resume of the contest

Inspire bonding moments over sweet snacks

Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.

A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.

Read the full brief

5 Winners 5 Community's Favorites 54 Contributors 77 Media Accepted 24 Countries 8 Languages
C4fea36e96a04a7695b573c0ec1bcc1e

Nestle Confectionary Nestle

Thanks for all your entries to help people get even more enjoyment out of there shared treating moments. Hope to see some of the winners ideas come to life in store soon.

 

Jury's Prize Winners

Selection by Nestle Confectionary

MarcoAFerraresso
MarcoAFerraresso #1 Prize
MarcoAFerraresso 214,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Label & Package Design
  • Photography
Brazil

#1 Prize of €3,500 for Aero Bubbles Wheel

The way the idea enhances the eating experience both functionally through a bowl sharing format and emotionally by creating game play and talkability without being over complex and unfeasible to make.

 
Nestle Confectionary
Charz
Charz #2 Prize
Charz 127,620 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Label & Package Design
  • Photography
U.K.

#2 Prize of €2,000 for Bittersweet

The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.

 
Nestle Confectionary
gaiariva
gaiariva #3 Prize
gaiariva 807,630 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#3 Prize of €1,000 for The Social Bowl

The way the idea enhances the eating experience functionally by creating a bowl but can also be adapted to add some theatre to the moment with a shape that links to festive occasions.

 
Nestle Confectionary
Acel
Acel #4 Prize
Acel 158,480 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
Sweden

#4 Prize of €500 for KitKat360°

The long term thinking of how digital technology could bring to life a shared and unique experience to add value to the moment of sharing a treat.

 
Nestle Confectionary
MarcoAFerraresso
MarcoAFerraresso #5 Prize
MarcoAFerraresso 214,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Label & Package Design
  • Photography
Brazil

#5 Prize of €500 for Mix flavors creates connections

A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.

 
Nestle Confectionary

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


NESTLÉ: social snacking moments community

Meet all the creative contributors for the contest

54 Contributors