Pantene - Extreme repair for severely damaged hair Contest Ended

Discover the results of the Pantene - Extreme repair for severely damaged hair contest


Challenge

Resume of the contest

Surprise us with a video that shows situations which test and torture your hair to extreme limits leaving it in need of a miracle!

Create an ingenious, out of this world torture test to convince women about the miracle effects of Pantene 3MM conditioner on hair that has been subjected to extreme conditions.

It should be a short video, ideally 15 to 20 secs.

Read the full brief

3 Winners 35 Contributors 45 Media Accepted 14 Countries 4 Languages
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Pantene P&g

Dear All Contestants,

A big thank you for participating in Pantene - Extreme Repair for Severely Damaged Hair Torture Test Video Contest! At total we had 45 entries - and we hope to build on this number for future competitions.

We could feel your enthusiasm and positive spirit in the making of those videos. It was fun to watch all of them.

And of course, congratulations to all contest winners!

I wish all you the best and hope to see your creativity again in the future!

- Pantene Team -

Jury's Prize Winners

Selection by Pantene

valtsim
valtsim #1 Prize
valtsim 23,300 Creative Score
  • Graphic Design
  • Video
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#1 Prize of €12,000 for PANTENE 3 minute miracle conditioner vs quick-setting paint

This is my first job аccepted for your contest and i was very surprised by this victory. 

First of all, congratulations on winning the contest!

We really enjoyed the video. Your concept of torture test is relatable to real life while bringing it to the next level. We really hoped you washed the hair with Pantene after that!

Pantene
highlightsmp
highlightsmp #2 Prize
highlightsmp 48,430 Creative Score
  • Video
  • Animation
  • Creative Writing
  • Photography
  • Script Writing
Ukraine

#2 Prize of €6,000 for Pantene Power

Congratulations!

Watching your video made us cringe so much. What a torture to the hair! It really showed the strength of hair washed with Pantene!

Pantene
highlightsmp
highlightsmp #3 Prize
highlightsmp 48,430 Creative Score
  • Video
  • Animation
  • Creative Writing
  • Photography
  • Script Writing
Ukraine

#3 Prize of €2,000 for Pantene: Flame test

Congratulations!

We really liked how you compare the flame to heat of sun. We hope that the hair is okay after that!

Pantene

Pantene - Extreme repair for severely damaged hair community

Meet all the creative contributors for the contest

35 Contributors