Back to All Contests

Thinner chips are tastier chips Contest Ended
Express

Discover the results of the Thinner chips are tastier chips contest

Challenge

Resume of the contest

Convince us that Thins brand potato chips are tastier because each Thins chip is thinner and has more flavor.

In an emotionally evocative print ad + tagline convince families with kids that Thins chips are tastier chips because they are thin.

Poster with a print ad and tagline and answers to the two mandatory questions, using the template provided.

Read the full brief

3 Winners 5 Community's Favorites 58 Contributors 102 Media Accepted 24 Countries 7 Languages
B6c925f06e8846a88baca6957ff265f3

Thins Snack brands

Thanks to everyone who took part. There were some really interesting ideas in here and easily the best results from an eYeka project we've done!

Jury's Prize Winners

Selection by Thins

jamesdesign
jamesdesign #1 Prize
jamesdesign 1,804,600 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#1 Prize of €1,500

It was great 'thin'king about a concept on this project and achieving 1st place for such a big brand is great. Its nice to have a 'taste' of victory once again!

Thanks to Thins and thanks to eYeka for the challenge!

Provided a clear rationale for how thinner can be better and a positive spin on a product that hasn't changed in years.

Thins
oceanomare
oceanomare #2 Prize
oceanomare 705,530 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#2 Prize of €600

Like the humour in this one, no explanation just unapologetic about thin being better because we say so.

Thins
Designlassana
Designlassana #3 Prize
Designlassana 63,240 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
France

#3 Prize of €400

what a thin tasty to be creative and positive! thanks to Eyeka and the
brand Thins for their confidence in my creative contribution ;-)

This does a great job of delivering a message around flavour

Thins

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Thinner chips are tastier chips community

Meet all the creative contributors for the contest

58 Contributors