Discover the results of the Thinner chips are tastier chips contest
Challenge
Resume of the contest
Convince us that Thins brand potato chips are tastier because each Thins chip is thinner and has more flavor.
In an emotionally evocative print ad + tagline convince families with kids that Thins chips are tastier chips because they are thin.
Poster with a print ad and tagline and answers to the two mandatory questions, using the template provided.

Thins Snack brands
Thanks to everyone who took part. There were some really interesting ideas in here and easily the best results from an eYeka project we've done!
Jury's Prize Winners
Selection by Thins

jamesdesign #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €1,500
It was great 'thin'king about a concept on this project and achieving 1st place for such a big brand is great. Its nice to have a 'taste' of victory once again!
Thanks to Thins and thanks to eYeka for the challenge!
Provided a clear rationale for how thinner can be better and a positive spin on a product that hasn't changed in years.
Thins
oceanomare #2 Prize
#2 Prize of €600
Like the humour in this one, no explanation just unapologetic about thin being better because we say so.
Thins
Designlassana #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Script Writing
#3 Prize of €400
what a thin tasty to be creative and positive! thanks to Eyeka and the
brand Thins for their confidence in my creative contribution ;-)
This does a great job of delivering a message around flavour
ThinsCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 Samira-Rafi 1,013,330 Creative Score
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Rank 2 ERnah 10,090 Creative Score
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Rank 3 oceanomare 613,030 Creative Score
Top in Originality
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Rank 1 Samira-Rafi 1,013,330 Creative Score
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Rank 2 gaiariva 122,560 Creative Score
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Rank 3 Designlassana 1,140 Creative Score
Top in Story-telling
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Rank 1 gaiariva 122,560 Creative Score
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Rank 2 Samira-Rafi 1,013,330 Creative Score
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Rank 3 oceanomare 613,030 Creative Score