Future of Hydration in 2025 Contest Ended

Discover the results of the Future of Hydration in 2025 contest


Challenge

Resume of the contest

Show us how hydration will evolve by the year 2025

Show us how water will evolve in its taste, benefits, packaging, sensorial feel, formats and fusion with other categories by the year 2025.

A presentation with visual(s) and text (for the questions) – Maximum 3 pages per entry.

Read the full brief

6 Winners 64 Contributors 90 Media Accepted 30 Countries 8 Languages

Thank you all creators who have participated in this contest. We are amazed by your entries. Keep up the good work!

Jury's Prize Winners

Selection by the brand

volodymyr_moskalets
volodymyr_moskalets #1 Prize
volodymyr_moskalets 412,770 Creative Score
  • Creative Writing
  • Photography
  • Script Writing
Ukraine

#1 Prize of €3,500 for Aqua

Water with unique benefits of Deodorant which could be targeted towards the growing senior population, active sports demographics as well as body-odor conscious females (especially 20-35y.o). This idea could help in enhancing I LOHAS brand`s spread in Health and Wellness portfolio while addressing functional (hydration, no bad smell) along with emotional need (giving confidence to users)

The brand
volodymyr_moskalets
volodymyr_moskalets #2 Prize
volodymyr_moskalets 412,770 Creative Score
  • Creative Writing
  • Photography
  • Script Writing
Ukraine

#2 Prize of €1,000 for Water 2025"

Added value water with benefit of hydration/thirst quenching and suppressing hunger. Changes base attitude/perception of water. Very suitable concept especially for Japan market where major part of working demographics (especially 30-45) start caring about weight gain. Very differentiated/unique product which could be prized on premium level.

The brand
Samurai7
Samurai7 #3 Prize
Samurai7 195,670 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
India

#3 Prize of €500 for HOLY WATER

am really happy to win a prize in this particular contest. Thank you Eyeka.

This concept is very close to our in-market water brand`s offered equity of “Naturalness”. Benefit of anti-stress, anti-oxidant with smoothing smell and taste and that through “natural ingredients” and not chemical/scientific is very appealing. Additionally “low impact on environment” is another factor which is assessed as very important by Japanese consumers so having a “fully recyclable plastic packaging” is very interesting as well.

The brand
kosheleva09
kosheleva09 #4 Prize
kosheleva09 125,920 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#4 Prize of €500 for Bottle bubble

Thank you for an interesting competition! This is our first victory! We are very much thought over the idea! For a long time it implemented! We are very happy!

Space/size of product is very important factor in Japan and minimization of product sizes if the current trend in Japan (powder detergent to concentrated liquid detergent, concentrated energy drinks etc.) Keeping this in mind along with the product having an eco-friendly bottle, it`s would be very appealing product to consumers. Package innovation for water would also generate substantial opportunities in terms of in-store product placements and further develop the brands image as a true leader/innovator in the market.

The brand
yman0506
yman0506 #5 Prize
yman0506 75,270 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Malaysia

#5 Prize of €500 for Water Wrist Design

Really grateful to be selected as one of the winners. Thanks, Eyeka.

Integration of technology and beverages is already happening in other industries (Nike-Nike Running Club, Vittel Refresh cap etc.) so considering developing new water intake occasion which would help in automatically intake water via our skin is very innovative and fore-sighted. Something our current in-market water brand works in conveying.

The brand
000
000 #6 Prize
000 432,850 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
United States

#6 Prize of €500 for drinkable mouth rinse

New water consumption occasion which are being developed/fostered right now in Japan are before and after sleep for pre-and-post hydration. Having similar to a drinkable water based mouthwash product would further help in catalyzing this activity.
Another opportunity with this could to towards B2B (to hospitals/dentists etc.) thus opening up a new channel for this value added water product.

The brand

Future of Hydration in 2025 community

Meet all the creative contributors for the contest

64 Contributors