Women in Mens' Underwear Contest Ended

Create Sophisticated, Sexy and Funny Photo Ideas for JBS

Start December 09, 2016 End December 13, 2016 23:59 UTC Deliberation Results January 2017
Start
December 09, 2016
End
December 13, 2016 23:59 UTC
Results
January 2017
Brief

Context

JBS is marketleader in the homemarket Denmark and strong in the Nordics in mens underwear. JBS is a high quality brand with a strong wellknown original basic line in white. This line is also used as a creative canvas for cooperations with for instance sportsclubs, special editions with artprint, co-labs and colourful editions. The new focus in product development will be bamboo as new material. 

JBS has over the past years been differentiating themselves from other mens underwear by showing WOMEN IN MEN´s (Yes, that´s right) underwear in their ads. The insight is that men actually do not like to look at other men, but prefers to look at women. This has given a lot of attention and an effective campaign.

Please see below previous executions for inspiration and the following link to see moving images execution here:  https://www.youtube.com/watch?v=kvExuJarZfQ

Creative Challenge

Within the concept of ”Women in Mens' Underwear” create a photo idea combined with a new headline or payoff, that makes a world class poster or ad for JBS underwear brand. 

We would like to explore this area. Within the concept ”Women in Mens Underwear” we would like to findnew classy, sexy, interesting, sophisticated ideas to portray women in mens underwear. We are looking for a photo idea combined with a new headline or payoff, that makes a world class poster or ad.

Please notice, that the Nordic region is a relatively free and openminded and a high level of womens liberation. So we do not mind if you challenge the borders and are edgy and JBS is wellknown to be courageous and also humerous. We respect women at the same time so will not show any solutions that consists of supresion or harassment of women.

 

Prizes

Jury's Prize

  • #1 Prize €650
  • #2 Prize €350

Format

 Photo or illustration with text based on the provided template, 1 page. 

Winning Criteria

We are looking for classy, sexy, interesting, sophisticated ideas to portray women in mens underwear.

Guidelines

Guidelines for this contest

  • Entries must be in English
  • You must use the template for your entry. You can download it here
  • You can use images from the internet. Make sure that your photo features the product - underwear. 
  • Entries should be in English
  • Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.