Discover the results of the NESCAFÉ Mixes for Coffee Lovers contest
Challenge
Resume of the contest
Invent a new coffee mix experience for people who love coffee!
Innovate on the NESCAFÉ Mixes consumer experience to bring it up to date for coffee lovers
Two-page PDF
Jury's Prize Winners
Selection by NESCAFÉ

volodymyr_moskalets #1 Prize
- Video
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €3,000
Hope, my idea will resonate in the hearts of coffee lovers and will be the next step in the evolution of coffee mixes ;)
Simple and clean concept that leverages on naturality for both beverage and packaging.
NESCAFÉ
m_borovaya #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,500
Practical idea for our consumers who want NESCAFE on the go. A convenient packaging solution that's portable and easy to use.
NESCAFÉ
Venezianez #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
Enables us to encourage current consumers to drink more coffee throughout the day. Functional benefits are also relevant to the target consumer.
NESCAFÉCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 gozumk 10 Creative Score
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Rank 2 Venezianez 282,800 Creative Score
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Rank 3 exactitud 540 Creative Score
Top in Originality
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Rank 1 gozumk 10 Creative Score
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Rank 2 Venezianez 282,800 Creative Score
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Rank 3 exactitud 540 Creative Score
Top in Story-telling
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Rank 1 gozumk 10 Creative Score
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Rank 2 mmcconegly 9,280 Creative Score
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Rank 3 exactitud 540 Creative Score