Safeguard Sachet & Display Card Design Contest Ended
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Discover the results of the Safeguard Sachet & Display Card Design contest


Challenge

Resume of the contest

Redesign the Safeguard sachet and POS display card to be more premium and make it stand out in a crowded store.

Convey a sense of premiumness and make Safeguard stand out in store through a re-designed sachet and a POS display card.

A presentation with visuals (new sachet designs and POS display card design) and text (for the questions) using the template provided – Maximum 2 pages per entry.

Read the full brief

3 Winners 48 Contributors 66 Media Accepted 24 Countries 7 Languages
3817a428249c401f8e4480485300abd4

Safeguard P&g

Thank you for your participation in the Safeguard Sachet and display card contest! We really liked the variety of entries - from beautiful ingredient illustrations, bold colors and shapes that could stand out in a dark & crowded store, ingredient animations, premium-looking textures and treatments, watery cues that conveyed freshness etc. This design thinking will help guide and inspire the Safeguard team as we refresh our brand to stay relevant to Filipino moms.

Jury's Prize Winners

Selection by Safeguard

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 2,799,310 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €2,000 for Proposition-1

Thank you for selecting me as the first winner.This gives me the strength to keep moving forward and submit new ideas.The challenge was twofold: the creation of a modern range of packaging and the design of a new showcase that takes into account the constraint of space, it was really an interesting and exciting exercise...Thanks to eYeka and  Safequard
Have a nice day :)

Loved that the sachets looked premium, looked familiar and had bold ingredient illustrations. The movement of the water and the font treatment for the variant name also caught our eye. We also liked that the design language of the display card was similar to that of the sachets.

Safeguard
reebee_parra
reebee_parra #2 Prize
reebee_parra 22,120 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Label & Package Design
Venezuela

#2 Prize of €1,000 for Safeguard Design By: Rebeca Parra

First than all thanks eYeka and Safeguard for doing this contest that allow me to explore more the page and get a great challenge that finally get in winning! thanks for the award i really apreciate that you think my work value that much, this is the beggining for me. It was a great experience for me as person and as a designer.

Loved the bold colours that would stand out in the sari sari store environment. We also liked the movement of water and the ingredient illustrations. For the display card, we liked the idea of a flat blue background (which is on brand equity) and that you kept the logo (large and visible) at the bottom of the display card.

Safeguard
Samurai7
Samurai7 #3 Prize
Samurai7 146,660 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
India

#3 Prize of €500 for Safeguard_Sachet Design

Thanks to eyeka and Safeguard for creating this opportunity. Feeling great :)

Your designs looked familiar and premium. What we really liked was the consistency across the display card and sachets as well as the premium-looking ingredient images.

Safeguard

Safeguard Sachet & Display Card Design community

Meet all the creative contributors for the contest

48 Contributors