Results | Suzuki ALLGRIP - Video – Show us the emotional benefit of a Suzuki ALLGRIP car in the way that you’ve never seen in any TVC before.

Discover the results of the Suzuki ALLGRIP - Video contest

Challenge

Resume of the contest

Show us the emotional benefit of a Suzuki ALLGRIP car in the way that you’ve never seen in any TVC before.

Through an engaging and witty video show us the emotional benefit of a Suzuki ALLGRIP car in the way that you’ve never seen in any TVC, with or without showing car.

Video – 45 seconds max.

Read the full brief

3 Winners 4 Community's Favorites 40 Contributors 43 Media Accepted 20 Countries 6 Languages

Suzuki Adk

We would like to thank you all for your contribution on ALLGRIP video contest. We really appreciate sharing your thoughts and inspirational creative ideas. It was so difficult for us to choose the winners because all the ideas have great insights and communicated the benefits of ALLGRIP in unique and exciting ways.

Jury's Prize Winners

Selection by Suzuki

arthurchays #1 Prize

arthurchays 22,100 Creative Score

Video

France

#1 Prize of €7,000 for Grip what matters

Wow ! Thanks a lot, this is a great news for my team, as they worked hard to be able to bring emotions to this movie ! I would really like to thank the brand for choosing a film that I really did with the heart. We received a lot of nice comments from other eyeka competitors, and it was really encouraging and comforting.

Even if I’m doing a lot of films for work, I love contests like this one, where you can try new things, where you have to be creative, and find solutions to tell a good story in 30-45 seconds.

I see competition not as a goal, but as a journey: it always push me to go further !

Congratulations! All of our team members were very impressed by your video. It communicates the 4WD capability which can go beyond various roads as well as the peace of mind that Suzuki ALLGRIP technology can provide. The ending scene is very emotional and heart-warming! Thank you for taking your time to share your thoughts with us.

Suzuki

mordov-centre #2 Prize

mordov-centre 74,820 Creative Score

Video
Animation
Creative Writing
Script Writing

Russia

#2 Prize of €5,000 for True friend

We are extremely pleased to be included in the list of winners.
This project was very difficult to implement. It was very cold when we were shooting.
The temperature dropped to -20 C. But despite this we had fun.

We were really impressed with the uniqueness of this creative. The personification is very effective way for the customers to feel friendly towards ALLGRIP technology and deliver excitement and peace of mind in a way we would not come up with internally. Thank you for taking your time to share your thoughts with us!

Suzuki

CineChela #3 Prize

CineChela 21,600 Creative Score

Video
Creative Writing
Photography
Script Writing

Puerto Rico

#3 Prize of €3,000 for Walk like you Drive

I am very happy and honoured to have been awarded a prize in the Suzuki
All Grip competition. It was a fun experience and a great opportunity to
develop ideas in a context that supports creative freedom. Thank you Eyeka
for this great contest!

We really like your creative idea. The video communicates the stability that ALLGRIP offers without actually using any vehicle scene. This is the fresh new approach and great input for us. Thank you for taking your time to share your thoughts with us!

Suzuki