Berocca – Social Content Video Contest Ended

Discover the results of the Berocca – Social Content Video contest


Resume of the contest

Through a video, show us how to creatively tell active people that daily consumption of Berocca can give them the edge to get ahead.

Through a fun and engaging 45 seconds social content video, convince active people that daily consumption of Berocca gives them the edge to get ahead in life.

Video or animation – 45 seconds

Read the full brief

5 Winners 22 Contributors 27 Media Accepted 15 Countries 6 Languages

Berocca Bayer

Thank you to everyone who entered the competition. The submissions were amazing, thought provoking and really allowed us to see where we could stretch the brand. Thank you for taking the time, effort and all the hard work into your submissions.

Jury's Prize Winners

Selection by Berocca

thierryrousset #1 Prize
thierryrousset 60,140 Creative Score
  • Video
  • Creative Writing
  • Script Writing

#1 Prize of €10,000

Thank you for your submission. The out of the box thinking really made this video stand out from the rest. The use of dry humour really captured our attention and by showcasing what you could be like if you did not take Berocca!! Great work!

vipiripi #2 Prize
vipiripi 24,100 Creative Score
  • Creative Writing
  • Script Writing

#2 Prize of €6,000

A simple idea and execution, however amazingly on brief and drives the message home very clearly. By demonstrating what type of "mental focus" you need by making the user concentrate on the creative message is very effect. Awesome work!

niwina #3 Prize
niwina 185,160 Creative Score
  • Video

#3 Prize of €4,000

I am very pleased to win this prize! I really like the original TVC with
the humorous facial expressions of the comedians and I tried to reintegrate
this element in my entry. I had a lot of fun working on it! Thank you eYeka
and Berocca! :-)

A great idea which takes on our current thinking to the next level. Tying the morning routine back to the brand through humour really captured our attention. Good work!


Additional Prize category

m_borovaya Additional winner
m_borovaya 1,546,420 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

Additional winner

Work on this competition was exciting and vigorous, because it was about
the proper product.

Thoroughly enjoyed this concept. We could see how you interpreted the brief and showcase what taking Berocca on a daily basis could do for you! Good work.

sqbrown Additional winner
sqbrown 4,620 Creative Score
  • Video
  • Animation
United States

Additional winner

Great work and great execution of the idea. The use of humour and utilising the main character in different scenarios was fantastic!


Berocca – Social Content Video community

Meet all the creative contributors for the contest

22 Contributors