Results | Trésor / Krave - Innovation for teens – Invent a new and disruptive concept to attract French teens to Trésor cereal.

Discover the results of the Trésor / Krave - Innovation for teens contest

Challenge

Resume of the contest

Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

4 Winners 3 Community's Favorites 45 Contributors 58 Media Accepted 17 Countries 6 Languages

Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

Jury's Prize Winners

Selection by Kellogg's

ludmila_lak #1 Prize

ludmila_lak 204,640 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#1 Prize of €1,500 for FullSnack

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's

shobz #2 Prize

shobz 1,301,490 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Philippines

#2 Prize of €600 for Muffeal

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's

azoulayraphael3 #3 Prize

azoulayraphael3 107,420 Creative Score

Graphic Design
Illustration
Animation
Label & Package Design

France

#3 Prize of €400 for TRESOR Grenade - Pull the pin out of your morning !

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's