Gillette - Revolutionize the deodorant world Contest Ended

Discover the results of the Gillette - Revolutionize the deodorant world contest


Challenge

Resume of the contest

Develop a revolutionary deodorant for men with Gillette!

Help Gillette revolutionize deodorant world by inventing a new deodorant for men over 25 years old!

PDF with visuals and texts (4 pages max)

3 Winners 79 Contributors 110 Media Accepted 30 Countries 8 Languages
24635ca13f8e4e4ea906c0397bc246bd

Gillette P&g

We appreciate your effort for helping Gillette to evolve deodorant category to the next level. Your ideas broke internal paradigms and challenged the status quo in the category. We read all of them and selected 3 ideas to continue working on. However, we didn’t want to move forward without thanking for your collaboration in this project.

Thanks!!

Global Gillette Deodorants team

Jury's Prize Winners

Selection by Gillette

msalomon
msalomon #1 Prize
msalomon 426,440 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
Spain

#1 Prize of €4,000 for Rock Bands

We loved the idea of portability behind “Rock Bands” because it enhances the definition of “small” to become a “truly portable” deodorant. “Rock Bands” seems to be designed by having the consumer in mind, taking in consideration that men only carry a wallet with them (not a purse or back pack all day). We appreciate your effort for bringing this idea to us. There is a clear habit change that challenges your idea, but it only increases our interest to pursue it!

Thanks!

Gillette
shar
shar #2 Prize
shar 213,320 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Belarus

#2 Prize of €1,500 for Gillette Quick Use

We loved the package design as it transfers the idea from the actual deodorant package (with dispensing holes) into a portable size (sachet type). Deodorant´s sachet are not new in some Latin American markets, but definitively we believe it is a creative idea that adds value to the application of deodorant product - making it more comfortable, and potentially helping users for dispensing the right amount with confidence. We appreciate your effort for bringing this idea to us. Certainly it had inspired us to challenge the status quo of small/portable sizes in some of our markets.

Thanks!!

Gillette
argentum8
argentum8 #3 Prize
argentum8 994,510 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#3 Prize of €500 for Deodorants-bacteriophages

We liked this idea because transform a well-known concept of “good bacteria” into the deodorant category, where bacteria wording is commonly used as a bad concept. Most deodorants currently have a product called anti-bacterial; which currently resonates well in consumer mind. We appreciate your effort for bringing this idea to us. It breaks a paradigm in the deodorant category and create a niche area where Gillette can play.

Thanks!!

Gillette

Gillette - Revolutionize the deodorant world community

Meet all the creative contributors for the contest

79 Contributors