Results | Tea for the new age Chinese Millennials - Packaging – How can we represent clash of cultures through Lipton tea’s new packaging design in China?

Discover the results of the Tea for the new age Chinese Millennials - Packaging contest

Challenge

Resume of the contest

How can we represent clash of cultures through Lipton tea’s new packaging design in China?

Show us a bold representation of visually contrasting packaging for Lipton China’s new range of traditional tea bases infused with modern flavours.

A presentation with visuals and texts – Maximum 2 pages, 1 page per entry as per template.

3 Winners 5 Community's Favorites 44 Contributors 86 Media Accepted 21 Countries 7 Languages

Lipton Unilever

Thanks for your participantion. We appreciate your time and effort to create the ideas that helped us to develop a better packaging for our new innovation.

Jury's Prize Winners

Selection by Lipton

prevostcoline #1 Prize

prevostcoline 4,060 Creative Score

Graphic Design
Video
Illustration
Animation
Label & Package Design
Photography

France

#1 Prize of €4,000

We find really inspiring and creative demonstration of the clash. Your design fit the theme and our brand tone very well.

Lipton

argentum8 #2 Prize

argentum8 126,910 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#2 Prize of €2,000

Thank you so much! This victory is very important for me. Detailed Lipton Brand Personality was very helpful in my work. This contest was really inspiring for me and has given the development of other ideas. It's great!

You showed a good understanding of traditional British culture and we like the style of sliced orange in your design.

Lipton