Discover the results of the Tea for the new age Chinese Millennials - Packaging contest
Challenge
Resume of the contest
How can we represent clash of cultures through Lipton tea’s new packaging design in China?
Show us a bold representation of visually contrasting packaging for Lipton China’s new range of traditional tea bases infused with modern flavours.
A presentation with visuals and texts – Maximum 2 pages, 1 page per entry as per template.
Jury's Prize Winners
Selection by Lipton

prevostcoline #1 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Label & Package Design
- Photography
#1 Prize of €4,000
We find really inspiring and creative demonstration of the clash. Your design fit the theme and our brand tone very well.
Lipton
argentum8 #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €2,000
Thank you so much! This victory is very important for me. Detailed Lipton Brand Personality was very helpful in my work. This contest was really inspiring for me and has given the development of other ideas. It's great!
You showed a good understanding of traditional British culture and we like the style of sliced orange in your design.
Lipton
VikaVenechka #3 Prize
#3 Prize of €1,000
We like your innovative and inspiring idea of orange earrings and jasmine style clothing.
LiptonCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 Samira-Rafi 369,520 Creative Score
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Rank 2 k_vatova4418 15,750 Creative Score
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Rank 3 prevostcoline 4,070 Creative Score
Top in Originality
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Rank 1 kopiwriter 44,360 Creative Score
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Rank 2 Samira-Rafi 369,520 Creative Score
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Rank 3 prevostcoline 4,070 Creative Score
Top in Story-telling
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Rank 1 Samira-Rafi 369,520 Creative Score
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Rank 2 k_vatova4418 15,750 Creative Score
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Rank 3 Analisaefernando 0 Creative Score