Malnutrition Awareness Contest Ended

Discover the results of the Malnutrition Awareness contest


Challenge

Resume of the contest

Raise awareness of elderly people and their relatives about malnutrition

Make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action

Poster: a key visual and a tagline + text to explain your idea.

4 Winners 6 Community's Favorites 68 Contributors 127 Media Accepted 32 Countries 6 Languages
E967ed9d22ad463da6f3dda28016ad9d

Nutricia Danone

We would really want to thank everybody who took time to participate. It was really inspiring to see so many different approaches to what we do every day! Some of the ideas were truly great! Best of wishes to all!

Jury's Prize Winners

Selection by Nutricia

kopiwriter
kopiwriter #1 Prize
kopiwriter 715,370 Creative Score
  • Creative Writing
  • Script Writing
Australia

#1 Prize of €3,000 for A Sign in the Scales

Thanks for the interesting brief and exciting win. I hope my idea helps to create awareness and drive action!

We very much like how pragmatic is the entry. Message very easy to understand and therefore we believe the call to action is strong. High appreciation during tests with pharmacists and elderly.

Nutricia
shabbiralikanchwala
shabbiralikanchwala #2 Prize
shabbiralikanchwala 250,990 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Pakistan

#2 Prize of €1,500 for Age Doesn't Matter, Strength does!

We really liked this entry, which was the most "different" while answering exactly our need. Great idea and great visual. The reason why we left it second is that it showed a bit less easy to understand by certain people during tests.

Nutricia
evgeniylg123
evgeniylg123 #3 Prize
evgeniylg123 1,282,010 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#3 Prize of €500 for Padded Legs

Thank you Nutricia and eYeka for this challenge. It was very interesting
to work on this brief and I'm very happy to be selected as a winner! I hope
my idea will add value to Nutricia

We liked the idea of using a doll to impersonate the elderly without actually using a photo. The visual itself is interesting. It needs some further work in order to make the message more clear, but it is definitely one of the best ideas.

Nutricia

Additional Prize category

CONS
CONS Additional winner
CONS 288,960 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

Additional winner for Belt

Thank you for your great submission!

Nutricia

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

  • MNNV Rank 1 MNNV 2,120 Creative Score
  • drmsarkar Rank 2 drmsarkar 1,036,960 Creative Score
  • CONS Rank 3 CONS 288,960 Creative Score

Top in Originality

Top in Story-telling

Malnutrition Awareness community

Meet all the creative contributors for the contest

68 Contributors