Results | Malnutrition Awareness – Raise awareness of elderly people and their relatives about malnutrition

Discover the results of the Malnutrition Awareness contest

Challenge

Resume of the contest

Raise awareness of elderly people and their relatives about malnutrition

Make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action

Poster: a key visual and a tagline + text to explain your idea.

4 Winners 6 Community's Favorites 68 Contributors 127 Media Accepted 32 Countries 6 Languages

Nutricia Danone

We would really want to thank everybody who took time to participate. It was really inspiring to see so many different approaches to what we do every day! Some of the ideas were truly great! Best of wishes to all!

Jury's Prize Winners

Selection by Nutricia

kopiwriter #1 Prize

kopiwriter 714,270 Creative Score

Creative Writing
Script Writing

Australia

#1 Prize of €3,000 for A Sign in the Scales

Thanks for the interesting brief and exciting win. I hope my idea helps to create awareness and drive action!

We very much like how pragmatic is the entry. Message very easy to understand and therefore we believe the call to action is strong. High appreciation during tests with pharmacists and elderly.

Nutricia

shabbiralikanchwala #2 Prize

shabbiralikanchwala 248,970 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Pakistan

#2 Prize of €1,500 for Age Doesn't Matter, Strength does!

We really liked this entry, which was the most "different" while answering exactly our need. Great idea and great visual. The reason why we left it second is that it showed a bit less easy to understand by certain people during tests.

Nutricia

evgeniylg123 #3 Prize

evgeniylg123 1,188,500 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#3 Prize of €500 for Padded Legs

Thank you Nutricia and eYeka for this challenge. It was very interesting
to work on this brief and I'm very happy to be selected as a winner! I hope
my idea will add value to Nutricia

We liked the idea of using a doll to impersonate the elderly without actually using a photo. The visual itself is interesting. It needs some further work in order to make the message more clear, but it is definitely one of the best ideas.

Nutricia