Discover the results of the Malnutrition Awareness contest
Challenge
Resume of the contest
Raise awareness of elderly people and their relatives about malnutrition
Make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action
Poster: a key visual and a tagline + text to explain your idea.
Jury's Prize Winners
Selection by Nutricia

kopiwriter #1 Prize
#1 Prize of €3,000
Thanks for the interesting brief and exciting win. I hope my idea helps to create awareness and drive action!
We very much like how pragmatic is the entry. Message very easy to understand and therefore we believe the call to action is strong. High appreciation during tests with pharmacists and elderly.

shabbiralikanchwala #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,500
We really liked this entry, which was the most "different" while answering exactly our need. Great idea and great visual. The reason why we left it second is that it showed a bit less easy to understand by certain people during tests.
Nutricia
evgeniylg123 #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
Thank you Nutricia and eYeka for this challenge. It was very interesting
to work on this brief and I'm very happy to be selected as a winner! I hope
my idea will add value to Nutricia
We liked the idea of using a doll to impersonate the elderly without actually using a photo. The visual itself is interesting. It needs some further work in order to make the message more clear, but it is definitely one of the best ideas.
NutriciaAdditional Prize category
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
Top in Originality
-
Rank 1 drmsarkar 539,260 Creative Score
-
Rank 2 CONS 0 Creative Score
-
Rank 3 kopiwriter 41,830 Creative Score
Top in Story-telling
-
Rank 1 drmsarkar 539,260 Creative Score
-
Rank 2 k_vatova4418 15,750 Creative Score
-
Rank 3 aventicum 212,080 Creative Score