Ice Cream Cabinet of the Future Contest Ended

Discover the results of the Ice Cream Cabinet of the Future contest


Challenge

Resume of the contest

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 Winners 4 Community's Favorites 77 Contributors 82 Media Accepted 31 Countries 9 Languages
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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Jury's Prize Winners

Selection by Unilever

theblueoctopus
theblueoctopus #1 Prize
theblueoctopus 184,500 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Singapore

#1 Prize of €3,000 for Walls The Tower. Above it all.

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 Prize
aline_ferreira 183,360 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Brazil

#2 Prize of €1,500 for “Wall’s Heart”

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 Prize
kamshiyolga 41,310 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Ukraine

#3 Prize of €500 for World without borders!

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Ice Cream Cabinet of the Future community

Meet all the creative contributors for the contest

77 Contributors