Results | Wellness ice-cream – Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Discover the results of the Wellness ice-cream contest

Challenge

Resume of the contest

Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

4-pages presentation with images and text

5 Winners 5 Community's Favorites 96 Contributors 112 Media Accepted 36 Countries 10 Languages

Unilever Unilever

Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.

Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.

Jury's Prize Winners

Selection by Unilever

Evelyn_Green #1 Prize

Evelyn_Green 93,480 Creative Score

Graphic Design
Creative Writing
Label & Package Design

Singapore

#1 Prize of €5,000 for Halo Superfood Ice Cream Unilever

I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.

Unilever

eepigni #2 Prize

eepigni 79,730 Creative Score

Graphic Design
Video
Animation
Creative Writing
Label & Package Design

Spain

#2 Prize of €2,500 for The Fresh Start Initiative

I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.

Unilever

Mengboy #3 Prize

Mengboy 81,470 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Malaysia

#3 Prize of €1,000 for Ohm

I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.

Unilever

AnnaNThang #4 Prize

AnnaNThang 371,970 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

United States

#4 Prize of €1,000 for Breyers Botanicals ~ Ice Cream Tonics

I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.

Unilever

depaccoteam #5 Prize

depaccoteam 95,190 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography

Philippines

#5 Prize of €500 for FIDA DIDA ICE CREAM

I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.

Unilever