Discover the results of the Wellness ice-cream contest
Challenge
Resume of the contest
Make ice-cream that fits millennials who want to embrace a wellness lifestyle
Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.
4-pages presentation with images and text
Unilever Unilever
Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.
Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.
Jury's Prize Winners
Selection by Unilever

Evelyn_Green #1 Prize
#1 Prize of €5,000
I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.
Unilever
eepigni #2 Prize
- Graphic Design
- Video
- Animation
- Creative Writing
- Label & Package Design
#2 Prize of €2,500
I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.
Unilever
Mengboy #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €1,000
I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.
Unilever
AnnaNThang #4 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#4 Prize of €1,000
I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.
Unilever
depaccoteam #5 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
#5 Prize of €500
I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.
UnileverCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 akshaydineshcc 0 Creative Score
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Rank 2 benicewithme 24,110 Creative Score
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Rank 3 M-say 232,660 Creative Score
Top in Originality
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Rank 1 akshaydineshcc 0 Creative Score
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Rank 2 yamadhimas 19,620 Creative Score
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Rank 3 Pabler 39,460 Creative Score
Top in Story-telling
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Rank 1 akshaydineshcc 0 Creative Score
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Rank 2 benicewithme 24,110 Creative Score
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Rank 3 Pabler 39,460 Creative Score