Future of Commerce in 2030 Contest Ended

Imagine the future of commerce in the year 2030

Start September 29, 2016 End October 12, 2016 23:59 UTC Deliberation Results November 2016
September 29, 2016
October 12, 2016 23:59 UTC
November 2016


The world has changed dramatically in the last 15 years driven by globalization, new technologies, and unique business models. Since 2000 the global population has grown by nearly 1.2 billion people. Smartphones were developed and now 2.5 billion people use them each day.

The ways in which we make purchases has also changed dramatically. This year nearly $7 Trillion USD will change hands via electronic payments. What was once a straightforward and simple process (use cash to purchase items) is now very often a complex journey involving several retailors, digital platforms, and financial institutions. Consumers’ today use various financial tools i.e. credit cards, mobile payment apps, rewards points, digital currencies (Bitcoin), etc. to exchange money. For example consider Alipay, the mobile payment application, which now has more than 300 million registered users in China alone. Many Alipay users have stopped carrying their wallets altogether and instead use their smartphone for purchases, to open bank accounts, and to take out small business loans.

Capital intensive transactions (something normally requiring you to borrow money from a bank) such as buying a house or a new car are also experiencing dramatic change; the sharing economy, driven by companies like Uber and Airbnb, are making it such that people may not need to own cars or homes in the future. 

Given the rapid change occurring across industries, this contest is about looking towards the future and imagining what commerce will be like in 2030. What will people buy, how will they buy, and who will they buy from? What financial products will people need (or not need)?

Our client is a financial services company who wants to understand how to create products and services that will be essential for customers in 2030, please help us to imagine this future.

Creative Challenge

Help us envision the future of commerce! Tell us the story of your future world when buying, selling, and trading things – both expensive items (housing, transport, business equipment) and everyday items (groceries, clothing, consumer products).

We want you to imagine what products and services you will buy including why and when you buy them. What brands will become the most important in your life? How will you think about borrowing money if needed?

Please start by thinking about exponential technologies such as artificial intelligence and automation, robotics, virtual reality, nanotechnologies, digital economies, and others – what will your world of 2030 look like considering these technology trends? Before responding, remember the year 2000 (just 16 years ago) at how different the world looked…now re-imagine 2030 and describe your everyday life. In that context, what types of financial products and services will you need, why do you need them, and how will you use them?

We want you to tell us stories that happen in 2030. You don’t have to invent new payments solutions or new financial products- this is a job for the experts. Rather, we want you to look at the future and take us with you in your typical journey as a consumer of 2030.

Your entry should be made of visuals and text. We’d like you to answer the following mandatory questions: 

  1. What new challenges will you, your family, and friends face in 2030?
  2. What is happening when it comes to buying, selling and trading things?
  3. What solutions could help you and what new experiences do you expect from brands and services? Tell us who you interact with, including brands, in your 2030.
  4. What trends are happening in 2030 to make your story credible?


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

An example story: Today I purchase a car every few years, sometimes paid up-front but other times I borrow money. I own it, like I own my house. By 2030, I will change locations every year so there is no point owning a house. I don’t need to own a car either because in any new place I live in, a fleet of autonomous cars is there to help me reach my destinations. The house I live in is shared and owned by the local community, not by single persons.

An example of a bad submission: An app that helps you look for a home online and sends loan requests to your bank to get an answer in 24 hours. This already exists and it’s not addressing the prompt of looking beyond current products, solutions, and consumer issues.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500


Presentation of 3 pages maximum with visuals, text and answers to the 4 questions.

Winning Criteria

It’s important that you think 2030 and don’t suggest things that already are on the verge of existing. We want to explore ideas that are not traditional and reconsider the norms. The winning entries will be those that best explore the future potential buying patterns of consumers, outside of the existing behaviors we can currently observe or easily anticipate.


Guidelines for this contest

  • You don’t have to invent a new solution for purchasing. You’re asked to submit stories from your own ideal experiences in 2030.
  • The goal of this project is to imagine the year 2030 in terms of the big changes to come. Think about the future, not evolutions of what exists today.
  • Entries should be in English.
  • Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.