Results | What's In A Glass – Show how families that are active together are more bonded and connected, both physically and emotionally.

Discover the results of the What's In A Glass contest

Challenge

Resume of the contest

Show how families that are active together are more bonded and connected, both physically and emotionally.

Show how Dutch Lady builds physically and emotionally strong families that bond and connect because they are active together.

A presentation with text and visuals (maximum 3 pages, PDF).

3 Winners 5 Community's Favorites 55 Contributors 73 Media Accepted 23 Countries 8 Languages

Dutch Lady Frieslandcampina

Thank you for all your creativity and enthusiasm! Wonderful to see all the ideas and interpretations.

Jury's Prize Winners

Selection by Dutch Lady

adrianzapatagarcia #1 Prize

adrianzapatagarcia 489,420 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Script Writing

Spain

#1 Prize of €3,000

I feel proud of this achievement and I'm very happy to know that Dutch Lady considered inspiring my proposal. I hope one day I can watch a video based on this idea! Thanks!

What works well:
Insight and desire of kids to connect more with parents / father
Shows active family bonding
Role of product is clear and credible
Simple, impactful, effective way of child communicating with father i.e. a handwritten note

Dutch Lady

MacRone #2 Prize

MacRone 92,940 Creative Score

Creative Writing
Script Writing

U.K.

#2 Prize of €1,500

What a fun brief! Having lived and travelled in the region I think the ambition of the strategy is excellent. Fingers crossed the campaign pays off - and the ideas here help the Dutch Lady on her way. Huge thanks to both the brand and eYeka teams for making it happen. Cheers!

Idea can have a lot of legs or possibilities for an actual campaign

Dutch Lady

majamijatovic #3 Prize

majamijatovic 18,140 Creative Score

Creative Writing
Script Writing

Serbia

#3 Prize of €500

Interesting contest, and very challenging. Thanks for choosing my work for
3rd prize.

Strong potential for emotion
Having mobile screen as part of the story presents creative ways of executing the film - especially from a mobile first point of view

Dutch Lady