What's In A Glass Contest Ended

Discover the results of the What's In A Glass contest


Resume of the contest

Show how families that are active together are more bonded and connected, both physically and emotionally.

Show how Dutch Lady builds physically and emotionally strong families that bond and connect because they are active together.

A presentation with text and visuals (maximum 3 pages, PDF).

Read the full brief

3 Winners 5 Community's Favorites 55 Contributors 73 Media Accepted 24 Countries 8 Languages

Dutch Lady Frieslandcampina

Thank you for all your creativity and enthusiasm! Wonderful to see all the ideas and interpretations.

Jury's Prize Winners

Selection by Dutch Lady

adrianzapatagarcia #1 Prize
adrianzapatagarcia 1,099,780 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design

#1 Prize of €3,000 for Time together

I feel proud of this achievement and I'm very happy to know that Dutch Lady considered inspiring my proposal. I hope one day I can watch a video based on this idea! Thanks!

What works well:
Insight and desire of kids to connect more with parents / father
Shows active family bonding
Role of product is clear and credible
Simple, impactful, effective way of child communicating with father i.e. a handwritten note

Dutch Lady
MacRone #2 Prize
MacRone 250,560 Creative Score
  • Creative Writing
  • Script Writing

#2 Prize of €1,500 for Family Face-Off

What a fun brief! Having lived and travelled in the region I think the ambition of the strategy is excellent. Fingers crossed the campaign pays off - and the ideas here help the Dutch Lady on her way. Huge thanks to both the brand and eYeka teams for making it happen. Cheers!

Idea can have a lot of legs or possibilities for an actual campaign

Dutch Lady
majamijatovic #3 Prize
majamijatovic 212,970 Creative Score
  • Creative Writing
  • Script Writing

#3 Prize of €500 for Video on demand

Interesting contest, and very challenging. Thanks for choosing my work for
3rd prize.

Strong potential for emotion
Having mobile screen as part of the story presents creative ways of executing the film - especially from a mobile first point of view

Dutch Lady

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

What's In A Glass community

Meet all the creative contributors for the contest

55 Contributors