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What's In A Glass Contest Ended

Discover the results of the What's In A Glass contest

Challenge

Resume of the contest

Show how families that are active together are more bonded and connected, both physically and emotionally.

Show how Dutch Lady builds physically and emotionally strong families that bond and connect because they are active together.

A presentation with text and visuals (maximum 3 pages, PDF).

3 Winners 5 Community's Favorites 55 Contributors 73 Media Accepted 23 Countries 8 Languages
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Dutch Lady Frieslandcampina

Thank you for all your creativity and enthusiasm! Wonderful to see all the ideas and interpretations.

Jury's Prize Winners

Selection by Dutch Lady

adrianzapatagarcia
adrianzapatagarcia #1 Prize
adrianzapatagarcia 1,254,280 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

#1 Prize of €3,000 for Time together

I feel proud of this achievement and I'm very happy to know that Dutch Lady considered inspiring my proposal. I hope one day I can watch a video based on this idea! Thanks!

What works well:
Insight and desire of kids to connect more with parents / father
Shows active family bonding
Role of product is clear and credible
Simple, impactful, effective way of child communicating with father i.e. a handwritten note

Dutch Lady
MacRone
MacRone #2 Prize
MacRone 374,650 Creative Score
  • Creative Writing
  • Script Writing
Spain

#2 Prize of €1,500 for Family Face-Off

What a fun brief! Having lived and travelled in the region I think the ambition of the strategy is excellent. Fingers crossed the campaign pays off - and the ideas here help the Dutch Lady on her way. Huge thanks to both the brand and eYeka teams for making it happen. Cheers!

Idea can have a lot of legs or possibilities for an actual campaign

Dutch Lady
majamijatovic
majamijatovic #3 Prize
majamijatovic 291,460 Creative Score
  • Creative Writing
  • Script Writing
Serbia

#3 Prize of €500 for Video on demand

Interesting contest, and very challenging. Thanks for choosing my work for
3rd prize.

Strong potential for emotion
Having mobile screen as part of the story presents creative ways of executing the film - especially from a mobile first point of view

Dutch Lady

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

What's In A Glass community

Meet all the creative contributors for the contest

55 Contributors