Rethink the Tommy Hilfiger Future Store
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.
The concepts need to enhance customer experience, make shopping extraordinary and memorable and increase the time customers spend in-store.
Format: One to five pages with text, answer to questions and visuals.