Store of the Future Contest Ended

Rethink the Tommy Hilfiger Future Store

Contest ended on September 20, 2016
Illustration - Creative Writing

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. 

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.

The concepts need to enhance customer experience, make shopping extraordinary and memorable and increase the time customers spend in-store.

Format: One to five pages with text, answer to questions and visuals.