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#CocaColaFreeze — Inject some cool and fizz into Frozen Sparkling Beverages! 

Frozen Sparking Beverages (or FSB for short) are a delicious frozen treat that’s between a beverage and a dessert. Because they take time to drink, they are a great mid-afternoon snack when socializing and catching up with friends or for a break with colleagues.

Young people (18 to 35 years old) usually buy them at fast food restaurants like McDonald’s. Because these drinks have been around for a while, people are starting to get tired of them.

We have a series of challenges to make young people fall in love with FSB again, by reinventing the beverages for special occasions and injecting some novelty in how they are promoted at McDonald’s.

Can you help us surprise young adults in a way that will make them crave frozen sparkling drinks again?

Coca-Cola® Freeze

€2,500 Creative Writing - Illustration

#CocaColaFreeze Express
Coca-Cola® Freeze
371Challengers
77Participants
132Medias submitted
103Medias accepted

Coca-Cola® Freeze Pack

€5,000 Label & Package Design

#CocaColaFreeze
Coca-Cola® Freeze Pack
693Challengers
95Participants
184Medias submitted
85Medias accepted

Coca-Cola® Freeze Comm

€5,000 Graphic Design - Illustration

#CocaColaFreeze
 Coca-Cola® Freeze Comm
749Challengers
82Participants
119Medias submitted
63Medias accepted