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#MoutainDew — Invent the new Mountain Dew drink!

Here at Pepsi Moutain Dew, we are very excited to launch a series of three innovation contests on eYeka to innovate and create new soft drinks!

We hope that the briefs will inspire you to come up with fresh concepts and to become a part of Mountain Dew Innovation journey. More importantly, we really encourage you to showcase your creativity in all 3 contests as we’ll consider, during the selection, the coherence of your submissions amongst all contests!

In Recharge we are looking for new concepts of drinks which will provide energy kick; in Treat – ideas of a drink that will be a reward for young guys; and finally in Make My own – a drink that will let guys express their personality. 

We are looking forward to receiving your creative work!

Mountain Dew Recharge

€5,500 Creative Writing - Graphic Design - Label & Package Design

#MoutainDew
Mountain Dew Recharge
648Challengers
64Participants
121Medias submitted
47Medias accepted

Mountain Dew Treat

€5,500 Creative Writing - Graphic Design - Label & Package Design

#MoutainDew
Mountain Dew Treat
396Challengers
37Participants
60Medias submitted
30Medias accepted

Mountain Dew Make My Own

€5,500 Creative Writing - Graphic Design - Label & Package Design

#MoutainDew
Mountain Dew Make My Own
469Challengers
56Participants
106Medias submitted
49Medias accepted