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Close Up — The closer, the better

Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever. Launched in 1967, it is the first gel toothpaste in the world. In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight. This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns

Source

Closeup Freshness

€7,500 Creative Writing - Illustration

Closeup Freshness
594Challengers
113Participants
169Medias submitted
138Medias accepted

Closeup Poster

€2,500 Creative Writing - Illustration

Express
Closeup Poster
518Challengers
125Participants
278Medias submitted
205Medias accepted

Closeup Bold Moves

€5,000 Video

Closeup Bold Moves
386Challengers
20Participants
23Medias submitted
18Medias accepted

Close Up White Now

€15,000 Animation - Video

Close Up White Now
618Challengers
40Participants
68Medias submitted
28Medias accepted

Close Up Fire Freeze

€18,000 Animation - Video

Close Up Fire Freeze
662Challengers
50Participants
79Medias submitted
45Medias accepted

Close Up

€15,000 Animation - Video

Close Up
681Challengers
85Participants
90Medias submitted
45Medias accepted

Close Up is a brand of Unilever organization