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SK-II — Skin brightening & anti-aging skincare

D6cf05d2634d43f1a1d873fcc24e3bff

Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

SK-II (pronounced S-K-Two) is beauty brand launched in 1980 in Japan. It is Procter & Gamble's prestige line of skincare products in Asia.

Source

SK-II Destiny Moments

€10,000 Animation - Video

SK-II Destiny Moments
423Challengers
54Participants
108Medias submitted
58Medias accepted

SK-II - Pitera Counter

€8,000 Graphic Design - Label & Package Design

SK-II - Pitera Counter
538Challengers
50Participants
101Medias submitted
49Medias accepted

SK-II - China Luxury

€15,000 Creative Writing - Illustration

SK-II - China Luxury
705Challengers
121Participants
228Medias submitted
122Medias accepted

SK-II Ideas for Change

€2,500 Creative Writing - Illustration

Express
SK-II Ideas for Change
317Challengers
58Participants
90Medias submitted
56Medias accepted

SK-II Pitera

€30,000 Animation - Video

SK-II Pitera
636Challengers
27Participants
32Medias submitted
20Medias accepted

SK-II - Embodiment

€15,000 Graphic Design

SK-II - Embodiment
1181Challengers
143Participants
365Medias submitted
95Medias accepted

SK-II Festive Gift

€10,000 Label & Package Design

SK-II Festive Gift
503Challengers
77Participants
147Medias submitted
48Medias accepted

SK-II

€19,500 Animation - Video

SK-II
29Challengers
14Participants
30Medias submitted
21Medias accepted

SK-II is a brand of P&G organization