“Tale” us about the Dolce Vita

Objective

In the past, Longines created a collection which has become one of its most renowned models: the Longines DolceVita. Inspired by the period of the same name, these timeless pieces refer to Latin style, movie stars or paparazzi.

To celebrate the new steel and gold line of this collection in September 2010, Longines has decided to call upon worldwide artists to illustrate, in their own way, how “the Dolce Vita » inspires them.

Brief

Through a 45-second video, or a photo/graphic design, embrace “the Dolce Vita”, what it represents, and show us what it evokes for you.

Get inspired by plunging into this universe: Longines, Luxury, Elegance, the Dolce Vita, Celebrity, etc.

Tell us a story, one where we want to know more, where we want to dig further and grip this very special atmosphere.

Guidelines

• Be inspired, inspire us ;)
• Do not insert packshots of Longines products
• Do not make an ad: we don’t want to sell, we want to tell
• Use images that are free of rights. To be typed in your media description: “all elements used are free of rights”
• Do not feature actual or previous brand ambassadors in your video (Andre Agassi, Stefanie Graf, Audrey Hepburn…)