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09/30/2009
The creative challenge is run by Foot Locker to enhance their brand positioning of 'sneaker enthusiasm beyond reason'.
Foot Locker have created a series of mini films and two TV commercials highlighting how passionate they are about sneakers - all portraying the extraordinary attitude and behavior sneaker obsessives demonstrate in the name of sneaker love. Today, Foot Locker is giving you the chance to create your own ‘Sneaker mad’ mini-film to air on MTV.
The creative challenge is run by Foot Locker to enhance their brand positioning of 'sneaker enthusiasm beyond reason'.
Foot Locker have created a series of mini films and two TV commercials highlighting how passionate they are about sneakers - all portraying the extraordinary attitude and behavior sneaker obsessives demonstrate in the name of sneaker love. Today, Foot Locker is giving you the chance to create your own ‘Sneaker mad’ mini-film to air on MTV.
09/30/2009
Invite your friends !
Create your own mini-film demonstrating how crazy you (or your characters) are for sneakers.
Feel free to use animation, effects, filters, motion graphic effects... in fact anything that helps highlight your passion.
The idea is to be as imaginative and creative as possible. We’re looking for true sneaker enthusiasts, and what lengths they will go for their obsession.
Please use the downloadable end-frame at the end of your edit. You may use an alternative music track only if you are certain that you own the rights to the track, including those for TV usage worldwide.
You finished TVC must be 28 seconds long, if chosen as the winner an end bumper frame will be added to credit the artist.
The 1st prize is to be chosen by Foot Locker to have your ad featured as the winning spot aired on MTV.
And you have a second opportunity to win: upload your video to the YouTube/Footlocker channel to be entered into the Win Sneakers for Life (65 pairs in 5 years) competition.
Invite your friends !
Create your own mini-film demonstrating how crazy you (or your characters) are for sneakers.
Feel free to use animation, effects, filters, motion graphic effects... in fact anything that helps highlight your passion.
The idea is to be as imaginative and creative as possible. We’re looking for true sneaker enthusiasts, and what lengths they will go for their obsession.
Please use the downloadable end-frame at the end of your edit. You may use an alternative music track only if you are certain that you own the rights to the track, including those for TV usage worldwide.
You finished TVC must be 28 seconds long, if chosen as the winner an end bumper frame will be added to credit the artist.
The 1st prize is to be chosen by Foot Locker to have your ad featured as the winning spot aired on MTV.
And you have a second opportunity to win: upload your video to the YouTube/Footlocker channel to be entered into the Win Sneakers for Life (65 pairs in 5 years) competition.