Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the ENERGIZING refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an ENERGIZING refreshment in whatever style or format you like. It can be in the form of a video/animation, design/illustration, or photo!

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.

Winning works will be nominated for Cannes Lions 2011!

Best Video/Animation: USD 30,000
Best Design/Illustration: USD 20,000
Best Photography: USD 15,000

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

Start Date: 15th November 2010
End Date: 28th March 2011
Time: 11:59 PM