References
MACIF Prévention
Brand Content
Goal : to position MACIF as a responsible actor, involved the damage prevention beyond selling insurance products
Concept : a short film contest: « Give a fresh look on trafic and domestic accidents and win 3.000€ »
Eyeka's answer : a 4 month Call for entries promoted on the MACIF website and among Eyeka's 30.000+ creator community
Results : more than 100 quality short films through Eyeka
Content leveraged by MACIF in their corporate and field communications against younger audiences
Emporio Armani
Customer engagement marketing campaign - TV and display ads
Goal : to renew the Emporio Armani brand image by engaging their own consumers in their communication
Concept : an European-wide creative contest created by Armani's agency: «design the next TV & display Armani advertising campaign and win €10,000 »
Eyeka's answer : a 2 months Call for entries on Eyeka.com integrated with the Armani site developed by Armani's agency and promoted towards Eyeka's 30.000+ creators
Results : more than 400 quality ads submitted through Eyeka
Energie
Brand Content
Goal : To give life to Energie's deep set brand values through the creation of brand content for and by Energie's own target audience
Concept : a video concept illustrating the « Style Clash » concept, rewarded with a 5.000€ cash prize
Eyeka's answer : an 2 months international Call for entries promoted towards Eyeka's 30.000+ creator community
Results : More than 90 quality videos received
Contents leveraged in MK2 theatres, distribution of DVD leaflets in fashion magazines and in outlets
Bouygues Télécom - Bbox
Video ads intended for buzz marketing
Goal : promoting the Bbox in a buzz marketing initiative
Concept : a video ad contest revolving around the Bbox, rewarded with a 10.000€ cash prize
Eyeka's answer : a month long Call for entries promoted towards Eyeka's community in support to the original operation
Results : more than 45 quality videos received
Contents leveraged on content sharing websites
Wonderbox
Customer engagement for a viral and an institutional marketing campaign
Goal : enhance Wonderbox's image and illustrate their products' positionning through an original communication
Concept : a viral and institutional film contest, with a public vote
Eyeka's answer : a 2 months Call for entries
Results : more than 150 videos received
Contents leveraged in viral marketing and mainstream communication
Canon
Concours photo
Goal : to reinforce the proximity between Canon and its user community while celebrating the brand's 20th anniversary
Concept : a photo contest around nature and environment, with a safari in Kenya to win.
Eyeka's answer : a one-month call for submission for Eyeka's community, also promoted on Canon's main site, trade press and specialized press.
Results : more than 700 photos
Contents used in Canon's communication (trade shows, consumer press, etc.
Best-of
Eyeka's selection
